How global tutor’s platform Preply.com significantly increased the number of indexed pages and corrected all hreflang tags on the website. Read the post to profit from valuable experience!
- 1.5 M Pages
- A lot of M monthly visits
- Tech SEO leader – Ihor Bankovsky SEO geek with 7 years of experience
Firstly, preply.com team had crawled their site with JetOctopus. Secondly, crawl report was analyzed. Data showed that it’s important to optimize hreflang tags usage on the whole website and delete old, incorrect tags.
Let’s find out why hreflang tags are important for SEO. Hreflang tag is a solution for websites that have duplicate content in different languages. Of course, it’s important to show the content in the user’s native language. For instance, a potential customer is a Frenchman and the page that shows to him in search results is English, but there’s also a French website version. You want Google to show the French web page in SERP for that Frenchman. This is the main task for hreflang tags. Below there is a summary about hreflang tags from Google Search Console help blog:
Preply team had developed a strategy to address hreflang tags problem and then implemented it step by step. Let’s look at the main stages:
- Crawl the whole website (around 2 M pages) with JetOctopus (very fast and easy-to-use)
- Find hreflang tags with links at noindex pages, pages with 404 status code with the help of crawling
- Create segments for each website version and write tasks for the dev team
- Implement all the needed fixes
The result of these actions is positively impressive:
The number of indexed pages has increased by 7% after 2 weeks and it keeps increasing!
A short but truthful feedback about JetOctopus from tech SEO leader Ihor Bankovsky:
To sum up, hreflang tag is a solution for websites that have duplicate content in different languages. If you want to optimize a multilingual website you should crawl all pages, find hreflang tags with bugs and implement all the needed fixes!
Get more useful info: How we scanned the Internet and what we’ve found
ABOUT THE AUTHOR
Serge Bezborodov is a CTO of JetOctopus. He is a professional programmer with 9+ years of experience. He has worked with aggregators for 5 years - vacancies, real estate, cars. Also, he has experience in design DB architecture and query optimization. Serge has crawled more than 160 M pages, 40 TB of data with JetOctopus.