Distractify

Case Study: How Distractify uses JetOctopus to effectively increase traffic from Google News and optimize their crawl budget for 3+ years

Highlights of the case:

• Distractify's Proactive SEO Monitoring Approach with JetOctopus
• Googlebot behavior analysis for Distractify
• Fixing a Sudden Growth in 404 Errors on News Website
• Achieved Distractify SEO Results for last year
• SEO traffic increased by more than 20%.
• Keyword rankings jumped by 250%.
• The number of clicks and impressions increased by more than 100%.
• Google accelerated the site's indexing.

Introduction

Distractify is a huge online media company covering news about pop culture, like television, influencers, trends, and others. The website has millions of pages, handling an average of 100,000 daily visits.

We’ve worked together for over three years and played a key role in Distractify’s SEO strategy and website optimization. We spoke with Kyle Green, Distractify’s VP of Revenue and Traffic Acquisition, who shared his experience using JetOctopus to support the company’s website. Read on to find out the company’s key challenges and:

• How JetOctopus helped Distractify eliminate multiple hidden errors across its website
• How did the Distractify team increase the number of Googlebot visits 5 times?
• How did the Distractify team increase the number of pages in the Google News section by 54%?

Challenges before the start of collaboration

The huge volume of pages on Distractify’s website makes it impossible to conduct manual SEO analysis and detect current problems promptly. Implementing a reliable SEO crawler and website monitoring tool that would inform Distractify’s team about any troubles was essential. They tried working with different tools but were dissatisfied with their features, pricing, or usability.

That’s when Distractify turned to JetOctopus. Distractify could easily crawl its website, detect technical SEO issues, and get detailed information on the website’s condition. Switching to a new tool may be challenging, so we ensured the onboarding process was as seamless as possible.

An additional factor that influenced Distractify’s decision was our team’s expertise. Distractify were impressed by our CTO Serge Bezborodov's insightful articles, showcasing JetOctopus as a tool crafted by industry experts.

Strategy and Execution

Distractify's Proactive SEO Monitoring Approach

Distractify, a dynamic content platform, integrates JetOctopus into their SEO routine to maintain peak site performance. By conducting bi-weekly health checks with our tool, they proactively monitor for critical 404 and 503 errors. This vigilant approach allows the Distractify team to swiftly address and rectify these issues, ensuring that their site's user experience remains unblemished and SEO results consistently on the rise. With JetOctopus Distractify's SEO strategy unfolds with confidence, free from the concern of disruptions that could impact their search engine standings.

Googlebot behavior analysis for Distractify

A favorite feature for Distractify in leveraging the JetOctopus platform is the log analyzer. This powerful tool sheds light on Googlebot's interactions with their site, offering invaluable insights into which pages are crawled and the frequency of these visits. For Distractify, understanding Googlebot's behavior is not just informative—it's strategic. It empowers them to base their SEO decisions on solid data, ensuring that their pages are primed for swift indexing. This strategic fusion of ongoing technical vigilance and behavioral analytics is a cornerstone of Distractify's ability to not just sustain but boost their organic traffic in a competitive digital landscape.

Distractify harnesses the power of JetOctopus' SEO Problems page to fine-tune its SEO strategy. This pivotal feature enables the team to discern and prioritize issues based on their prevalence across the site. By adopting a top-down approach, they smartly allocate their resources, focusing on pervasive problems first. This methodical strategy, rooted in correlating technical issues with their impact scope, ensures that Distractify's SEO efforts are not just proactive but also highly effective, leading to a more robust online presence.

Fixing a Sudden Growth in 404 Errors

One example of quickly optimizing a large number of errors on a site was when Kyle from Distractify told us about a spike in 404 errors that was quickly identified using JetOctopus. The culprit? Unexpected embeds that were blocking the path. Thanks to prompt action to block these erroneous embeds, the site eliminated the errors and did not receive any unexpected traffic drops. This case highlights JetOctopus' effectiveness in quickly detecting errors and the importance of rapid response to maintain SEO health.

Achieved Results:

The Distractify team has been working with the JetOctopus platform since May 2020. Throughout the years of cooperation, Kyle and his team have provided a lot of useful feedback on our platform's functionality, which was implemented in the JetOctopus platform. The existing solution allowed Distractify to significantly increase SEO traffic to their website:

• 5x increase in Googlebot visits over the past year
• increase in Google News pages by 54% over the past year
• 16% increase in Google News impressions over the past year

Conclusions

As a result, Distractify saw a significant increase in organic traffic, search rankings, and overall site performance—proving that with the right tools and strategy, the sky's the limit for SEO success!

Ready to see similar results for your brand? JetOctopus can help you unlock your SEO potential.
Contact us today to learn more!