Challenges before the start of collaboration Every technical decision on a marketplace this size begins with a log file and at hundreds of millions of log lines a month log files stop behaving like files. The team could open them and they could read them, but reading is not analysis. Filtering was slow, queries were […]
Recently, Serge Bezborodov, CTO of JetOctopus, shared on Twitter some interesting insights about how the Internet works. In this article, we will tell you the main ideas and conclusions of this research. After all, by understanding how the Internet works, you can improve your SEO. What data were researched During the research, JetOctopus scanned 266 […]
In this article, we’ll talk about how to help non-SEOs understand all the dashboards, reports, and audits. In our work with SEO, we use a lot of data and visualizations, which can be unclear for your client or your boss if they do not have an SEO background. And a proper understanding of all this […]
We want to share key insights from Serge Bezborodov’s brilliant talk at BrightonSEO. Serge talked about how to control Googlebot and why it is needed for all SEOs. The presentation was based on a long-term analysis of the activity of search robots. 1. On average, ~40-60% of pages of most sites are uncrawled by Googlebot. […]
DOM.RIA.com is a Ukrainian real estate marketplace. Thousands of ads for the sale and rent of real estate are added to the site every day. As the site structure is large and complex, to ensure the freshness and relevance of content appearing in Google search, there was a need to maximize the crawl efficiency of […]
There are many situations where search experts talk about conducting partial crawl. For instance, if your website has multiple linguistic versions, you may want the bots to crawl the English version only. Similarly, you may want the bots to crawl a subdomain only when the URL starts in another subdomain. However, partial crawling is not […]
The case study looks at how a commercial content platform — Depositphotos — had an indexing problem for its 150 million+ pages where only 20% of its pages were indexed by Google. Read on to find out how JetOctopus helped their SEO team uncover and address this issue. There are times when what seems like […]
Google Search Console is a free tool that is given by Google to help SEOs measure and optimize. But, if you have a Data Scientist’s perspective, you will shortly notice that Google Search Console only gives the basic data without processing the SEO Insights and data-driven SEO Approach. Using query refinement, device, URL, and time […]
In this SEO Case Study, with the help of SEO Theories, Practices, and Concepts, we will explain how a simple URL structure, a clear and logical Site Hierarchy including Faceted Navigations and Filter Structure, and Technical SEO can create 296% Organic Traffic Growth concretely with an example of Health Products Brand’s SEO Project. This SEO […]
Today there are a lot of SEOs who have already realized that the indexability of a website has a crucial impact on organic traffic increase. Those guys are doing their best to optimize the crawl budget and get really excited when Googlebot visits rate increases. But this case talks the opposite. The Problem: A Healthy […]
We’ve recently applied this Tech SEO Checklist to help TemplateMonster migrate to a new UI and new CMS without legacy SEO troubles. We’ve found 3 million pages which are not in site structure where crawl budget had been being wasted for a long time. Another 250K pages eliminated which were in site structure but would […]
You probably know log files are treasure troves. You can see how bots crawl your pages, which content is frequently visited, or vice-versa, ignored by bots. But often SEOs don’t know how to get the value of logs – it’s time-consuming to explore the sheer volume of data manually, and analytics tools may be costly. […]
Such issues as broken links, error HTTP responses, and duplications often come out and cause SEO drops for months. The good news is that it’s still possible to move your site with minimum loss in website traffic. In this case, we would like to share with you a migration strategy that has worked well with […]
Hreflangs implementation can become complex when working with a high number of languages and countries. The best way to handle this task is to learn from the experience of similar websites. This case walks you through monitoring and troubleshooting hreflangs on enterprise-level platforms with 1,5 mln pages and 2,5+ monthly visits. What’s inside A little […]
SEO leader Ihor Bankovskiy has been working with JetOctopus for a year. In this article he shares the results of regular crawling & logs analysis on the global tutor platform Preply.com Insights on technical optimization, Ihor’s feedback about the crawler, and much more. Jetoctopus Testimonials. Preply.com experience A few facts about the website: What was the process […]
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