OMCollective: SEO for 60 local sites of Puratos

60+ global websites, 1 SEO platform: how OMcollective drives strategic growth for Puratos

Key highlights

• ️60+ websites, one strategy: OMcollective uses JetOctopus to manage and monitor Puratos’ vast network of localized websites with ease, unifying insights and actions across multiple countries.
• Real-time alerts save hours: Automated alerts detect issues before they escalate, reducing manual checks from hours to minutes—freeing the team to focus on high-impact strategy.
• Deep integrations for smarter SEO: By linking log files with GSC and GA4 data, OMcollective uncovers powerful insights like crawling behavior, indexation issues, and technical inefficiencies.
• Blocked harmful bot activity: JetOctopus helped OMcollective detect and block an aggressive spike in Ahrefs Bot visits, protecting SEO data and performance for Puratos.
• Segmented monitoring by country: Custom projects allow the team to focus on key Puratos markets and replicate successful strategies globally, maximizing efficiency and SEO impact.
• Shift from operational to strategic: With JetOctopus handling the heavy lifting, OMcollective is now able to deliver more value to clients through proactive, data-backed SEO consulting.

Challenges before the start of collaboration

Before partnering with JetOctopus, OMcollective was facing increasing complexity in managing SEO for their expanding client portfolio - especially for large e-commerce or multi-site enterprises like Puratos with over 60 websites globally. Their existing toolkit, which included tools like Screaming Frog and SEMrush, could no longer keep pace with the scale, speed, and precision required.

1. Manual Workload & Inefficient Monitoring

   With more than 10 active SEO clients and growing, OMcollective found it difficult to manually track the technical health of each domain. Monitoring crawl errors, log files, and indexation issues required hours of effort and was prone to oversight.

2. Lack of Unified Insights

   The team struggled with fragmented data across multiple tools. Integrating crawl reports, Google Search Console data, and traffic analytics from GA4 lacked cohesion, limiting their ability to make timely, data-driven decisions.

3. No Real-Time Detection System

   Critical issues such as crawl spikes, broken pages, or sudden ranking drops often went unnoticed until it was too late. Without a reliable alert system, OMcollective couldn’t act on anomalies in real time.

4. Limited Visibility into Bot Behavior

   Understanding how Googlebot and other bots interacted with client websites was crucial - but existing tools lacked the capability to analyze log file data at scale. This made it hard to optimize crawling budgets or identify harmful bot activity.

5. Scaling SEO for Global Brands

   Managing SEO across 60+ websites for Puratos required a centralized, flexible platform. Their previous setup couldn't accommodate project segmentation by country, domain, or issue type - making it difficult to localize strategy while maintaining global consistency.

Strategy and Execution

To overcome these challenges and scale their SEO operations, OMcollective turned to JetOctopus as their all-in-one technical SEO platform. With a strategic focus on automation, integration, and actionable insights, the agency reshaped how they deliver SEO services - especially for their largest client, Puratos.

Real-Time Alerts for Proactive SEO

OMcollective configured custom alerts to monitor key issues like crawl errors (404/503), ranking fluctuations, and unusual bot activity across all client sites.

OMcollective makes the most out of alerts to keep an eye on Puratos' global SEO - now possible in a few minutes every day. They no longer need to manually check anything.

With a one-time setup of the desired alerts in place, they just get instant notifications if something gets broken or rankings fluctuate (say, due to a product update). They check out the problem reports every week to stay one step ahead of any issues.

For example, they caught the Ahrefs bot hitting Puratos' sites way more than usual - more than Googlebot, even! They quickly updated the robots.txt to block it, keeping the competitors at bay and safeguarding Puratos' insights.

Logfile Monitoring at Scale

Using JetOctopus’ log analyzer, the agency tracks Googlebot behavior, crawling frequency, and indexation trends across 60+ Puratos websites.

This gave them the ability to:

• Detect unnecessary or harmful bot activity (like a spike from Ahrefs Bot)
• Optimize crawl budgets
• Prioritize high-impact pages

Integrated Data Stack: Logs + GSC + GA4

By linking logfiles, Google Search Console, and Google Analytics 4 data, OMcollective created a full-funnel view of each website's SEO health.

This holistic approach surfaced insights that siloed tools couldn't deliver such as linking crawl anomalies to traffic drops or Core Web Vitals trends.

Segmented Focus

OMcollective has thoughtfully used a flexible setting in JetOctopus called segments to identify Puratos’s SEO problems and opportunities across all page levels and data sets. It allows them to concentrate on Puratos’s focus countries, setting up specific projects within the platform that integrate logfile data with insights from Google Search Console and Google Analytics.

So, this 'segmented focus' approach enables them to precisely monitor and optimize for local issues. They can now create complex page Tiers based on attributes from different data layers: logs, GSC, CWV, internal linking, and other tech features.

By working with distinct segments, OMcollective can easily concentrate on the most promising and problematic website areas and run tests, thus enhancing Puratos’s overall SEO strategy and maximizing the efficacy of their campaigns in different markets.

Strategic Use of Presets

JetOctopus’s SEO Problems and Efficiency reports are reviewed weekly. These preset dashboards help the team prioritize tasks and uncover optimization opportunities without starting from scratch.

Achieved Results:

Since implementing JetOctopus, OMcollective has dramatically improved both operational efficiency and SEO performance across its client portfolio - most notably for Puratos’s network of 60+ global websites.

Leveraging JetOctopus’s advanced monitoring, segmentation, and reporting tools, OMcollective was able to identify critical issues faster, prioritize high-impact changes, and align technical fixes with business outcomes.

+103% Growth in Impressions

By analyzing Googlebot’s crawling behavior and integrating it with Google Search Console data, OMcollective uncovered indexation gaps and crawl inefficiencies. With these insights, they were able to enhance crawlability and visibility across all targeted pages.

+25% Growth in Clicks

Using Preset SEO Efficiency and SEO Problems Reports, the team quickly diagnosed issues that were negatively impacting click-through rates and rolled out fixes at scale.

+35% Growth in Organic Sessions

Through segmented monitoring by page type and region, OMcollective localized SEO improvements for specific countries and content categories. This led to stronger regional performance and more relevant traffic from organic search.

+38% Growth in Active Users

Automated alerts enabled OMcollective to proactively resolve technical issues—such as broken pages or slow load times—before they could affect the user experience. This helped boost user retention and site engagement across the board.

Takeaways

OMcollective has sharpened its SEO management with 360-degree SEO support from JetOctopus. Thanks to the vast functionality that covers everything from a Googlebot visit to page cannibalization, OMcollective is now able to overperform for their clients, improving the quality of their service.

JetOctopus offers full integration of data from crawls, logs, Google Search Console (GSC), and Google Analytics (GA), making SEO predictable and growth-focused. Features such as preset insight charts, reports, and sections, along with extensive data visualization and performance checks for JavaScript, make OMcollective’s work for big clients much more effective.

There are no limits on crawls, logs, GSC data integration, domains, number of users, and simultaneous usage limits—so teams can work with segments (i.e., different types of pages/URLs) without any sort of limits whatsoever, and all locations can be managed in one account, easily shared across the team. They even get expert technical SEO support from the JetOctopus team whenever required.

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