Cadastra

Case Study. How does JetOctopus help achieve results for clients of a top marketing company in Brazil.

Introduction

Cadastra is a global company that offers digital marketing, consulting, and technology services to help clients navigate, grow and prosper in the new economy. We deliver end-to-end solutions, from ideation and discovery to planning and operations, delivering best-in-class services and excellence in execution.

Cadastra is:

• more than 900 employees
• 9 offices in 5 countries: São Paulo, Porto Alegre, Nova Friburgo, Buenos Aires, Bogotá, Mexico City, London, and Leicester.
• +400 clients from 15 industries and more than USD 250 million invested in digital media per year.
• Several times winner of the ABEMD Award.
• One of the companies with the highest percentage of certified employees in Brazil

As an innovative company, Cadastra understands the importance of technical SEO results, which is why they are always exploring ways, practices, and strategies to introduce new solutions, approaches, and tools to the market and to their clients. The strategic partnership with JetOctopus began in March 2023 and continues to focus on developing and creating unique value and results for Cadastra's SEO clients.

Challenges before the start of collaboration

As a significant challenge within the current landscape for large companies managing SEO strategies for various clients and partners, several points of concern can be identified:

1. SEO Monitoring big amount of clients

When an company grows, so does the number of their clients, and manually monitoring each of their sites is difficult and time-consuming, but it must be done to avoid getting drop traffic.

2. Merge big amount of SEO data from different channels

When working with sites with a large number of pages, it is important to understand the exact data of the entire site and combine this data with Google Analytics, Google Search Console, and take into account the data of Googlebot behavior thanks to Log File Analysis

3. Making SEO for client more predictable

It is important for clients to understand what they get as a result of the company's work, so it is important to develop strategies not based on hypothetical data, but to have clean and accurate data about the client's website, the number of bot visits, and data from Google Analytics, Google Search Console. Thus, strategies should be in place, and SEO should become predictable.

Start of collaboration

The turning point for the beginning of our partnership with JetOctopus was the ability to combine log file statistics with various other data resources. As Tiago Dada, an SEO & CRO Manager at Cadastra, says:

The deal-breaker for sure was the ability to connect log flies with other data sources like GA or GSC to have a holistic view of the bot behavior. By conducting onboarding sessions with the Cadastra team, JetOctopus has become an integral part of the Brazilian company's regular SEO work. So far, Cadastra has connected more than 35 of its clients with 55 projects.

Strategy and Execution

For Cadastra, it is important to monitor and analyze all technical SEO aspects of a client's website in order to make the strategy and its implementation as efficient and effective as possible for its clients.

For each client, the company's team uses a list of important features of the JetOctopus platform:

1. Setting up alerts to ensure SEO security and always be aware of changes on clients' websites and how they affect their SEO results.
2. Integration of clients' Log Files to get clear information and understand the behavior of search bots
3. Setting up automatic crawls of clients' websites in order to optimize your work and always save, compare crawl information and understand the evolution and trend of projects.

Thanks to these and other actions, the company team provides a complete understanding of the SEO position of the site and can develop or adapt its strategy individually for each client.

Indexation Report

One of the most favorite features of JetOctopus is the "Indexation Report". This is one of the initial charts of the Indexation Management, thanks to which the team understands the exact number of pages in the index, and can immediately identify indexing problems that exist on the client's site, whether it is Blocked by robots.txt and X-Robots header or Multiple canonical tags.

Also, an integral part of this chart will be the evolution of the project throughout the entire Cadastra workflow, and it is on this chart that the team can see the growth trend of pages in the index comparing different crawls and present this visual comparison of results for their team and the client's team.

Adaptation and training of the team

Switching to another SEO software always means a new stage of training for the team, and new processes in the team's work, which can always be a difficult transition process. The Cadastra team emphasizes that How-To-Videos, which can be found on every chart or section in JetOctopus, helped them a lot in this process. According to Tiago:

The indexation report is my favorite one, for sure, but I also love the quality of the “how-to” videos, that help us a lot on the understanding of the features quickly.

Achieved Results:

The Cadastra team has already achieved and is achieving new great successes with its clients every day - the total result is grandiose. The company has already increased its "crawl coverage" in terms of pages per site by 38%.

One of the business cases that the team shared with us is the largest news site in Brazil, where the Cadastra team has already made a 52% increase in organic traffic.According to Gabriely Duarte, Tech & Experience Analyst:

With JetOctopus, we were able to increase our “crawl coverage” in volume of pages per site in 38% and also more projects in the tool. For a client business case that is one of the biggest News site in Brazil, we’ve seen an increase of 52% in Organic traffic (Google / Organic + Google News / Discover) since we started using JO on a YoY comparison.

Conclusions

The results shared with us by Cadastra are an example of good cooperation between the company and the tool, where by collecting and using all the necessary data effectively, the company's clients remain satisfied and continue to grow. We are grateful to the Cadastra team for their great work with our platform and wish them success with their clients.

We on Cadastra do recommend JetOctopus for our clients and partners, tools like this, helps us to get a clear view on the bot behavior and design more effective recommendations for Tech SEO, address the impact of the issues and have a clear view of the impact of them, and reinforce the importance of tech SEO.
Tiago Dada, an SEO & CRO Manager at Cadastra