Extracting SEO Insights with Google Search Console
Google Search Console is a free tool that is given by Google to help SEOs measure and optimize. But, if you have a Data Scientist’s perspective, you will shortly notice that Google Search Console only gives the basic data without processing the SEO Insights and data-driven SEO Approach. Using query refinement, device, URL, and time […]
JetOctopus in 2020
It was a fruitful, very dynamic and eventful 2020 for JetOctopus. Yes, it is not a common start when talking about 2020 as it usually starts with a “dramatically tough year… COVID… pandemic…crisis, etc. Yes, it’s all true but I want to talk about another side of 2020 for JetOctopus. It was a great adventure […]
Importance of Ranking Signal Consolidation, Web Entity Hierarchy and Clean URL Structure for Better Communication with Search Engines
In this SEO Case Study, with the help of SEO Theories, Practices, and Concepts, we will explain how a simple URL structure, a clear and logical Site Hierarchy including Faceted Navigations and Filter Structure, and Technical SEO can create 296% Organic Traffic Growth concretely with an example of Health Products Brand’s SEO Project. This SEO […]
Why your crawl can’t be finished.
Sometimes crawl fails because the JetOctopus bot is blocked by the webserver. If this problem occurs, you will the following information in your crawl project: a lot of URLs returning a 401 or 403 status code; the crawl slows down progressively, and appears to stop running completely; crawler shows ‘crawl error’ status; crawl shows that […]
How to find lost keywords that used to bring traffic
You probably have the keywords that brought you a large amount of traffic some time ago. But, for some reason, the very same keywords might not bring you as much traffic today as they used to. One of the reasons is that the TOP-sale period for them has ended (like Black Friday, for example). The […]
How to connect Google Search Console with JetOctopus
The data you receive from Google Search Console allows you to see website performance in SERPs, define your weak pages, and optimize them more effectively. But GSC integration with JetOctopus allows you a lot more possibilities! You can see the dynamics of your website performance, the dynamics of impressions, clicks, positions, and CTR for specific groups […]
GSC keywords: How to analyze your desktop and mobile traffic
User behavior frequently varies on mobile and desktop versions of your site. That’s why the data on impressions, clicks, CTRs, and even rankings in SERP will also differ for mobile and desktop versions. We recommend that you apply the following TOP-down approach to your GSC keywords data: Below you’ll find how to do this step […]
How to manage Links with JetOctopus
Interlinking structure. Now it’s almost impossible to imagine SEO specialists who wouldn’t care about the internal links in their SEO strategy. Pages on the website should be categorized and linked well, so that the search engine could explore the website page by page, without any problems. So let’s begin analyzing the interlinking structure of your […]
Thin pages. URLs with low text/HTML ratio. How and Why to detect them?
Search engines are not humans, and in order to understand whether the content on the page is valuable or not, they use algorithms. Pages with low textual volume and thin pages are usually considered by search engines as low-quality ones, unable to satisfy user intent. Thus, for the sake of not losing website authority in […]