Why is internal linking so important? For a page on a website to receive even one organic visit from Google SERP, it takes a long journey. A page should be created, crawled by Googlebot, added to Google’s Index, ranked in SERP and a user should click on it. By creating many pages on a website, […]
When we launched the JetOctopus MCP a few weeks ago, it could read everything: crawl data, server logs, Search Console, all answerable in plain language. The most common reply we got back was a fair one. “Great. Now let me actually do something with it.” So we did. The MCP is no longer a read-only […]
You know the situations when you’ve got a 47-tab crawl export and a standup in twenty minutes. Every crawl produces thousands of data points. Broken canonicals, thin pages, orphan URLs, pages Google ignores, title tags quietly cannibalizing each other. The data isn’t really the problem. The problem is that the hours your team burns reading […]
Every SEO team I know is sitting on a mountain of data and starving for answers. The problem isn’t access; it’s the time it takes to get from question to answer. Which pages is Googlebot ignoring? Where is the crawl budget being wasted? Which technical issues are actually hurting rankings versus which ones just look […]
Search is changing faster than ever – and 2025 was the year that made it impossible to ignore. AI tools are crawling your site, training on your content, and generating answers that either include or exclude your pages. At JetOctopus, we spent the second half of 2025 building the features that help technical SEO teams […]
This article is based on the third and final part of the JetOctopus AI webinar series. You can see part one here and part two here. SEO evolved. Search changed. The question is whether AI will choose you as the source of the answer. In the third and final part of the JetOctopus AI webinar […]
This article is based on the second part of the JetOctopus AI webinar series. You can read part one here. AI visibility is no longer about rankings. It is increasingly about probability – the likelihood that an AI system will select, reference or paraphrase your content when responding to a user query. For SEO specialists […]
Why do you need a site migration checklist Site migration is one of the highest-risk SEO operations. A single mistake during migration can: If you’ve never done a site migration before, this checklist exists to answer one simple question:What exactly do I need to do to migrate a site without losing traffic? This is not […]
AI bots now account for roughly 50% of Google bot activity and 75% of that traffic comes from user searches, not just training crawls, according to Stan Dashevskyi, Head of SEO and Customer Success at JetOctopus. If your site isn’t optimized for AI visibility, you’re already losing ground, he said. Speaking at a recent JetOctopus […]
How Search Works in 2026 Search has fundamentally changed. In 2025, visibility is no longer determined only by Google. Websites are now discovered, evaluated, and surfaced by: Modern SEO requires understanding how all these systems access your site and ensuring that your content is discoverable for both search engines and AI models.Logs have become the […]
2025 has been an intense and highly productive year for JetOctopus.Search is evolving beyond traditional rankings – AI systems now play a central role in how content is discovered and evaluated. This year, we focused on helping SEO teams understand how their websites are actually crawled, interpreted, and surfaced by both search engines and AI […]
What types of Googlebot exist? Just a couple of years ago, Python was a hot topic: “Python for technical SEO”, “Python for log file analysis”, “Making friends with Python”. But suddenly, in late 2022, everything changed with the introduction of ChatGPT-3. Instead of spending a long evening writing code to process a CSV file, now […]
17 November, JetOctopus and OMcollective gathered the SEO community in Ghent to answer one question:How is AI reshaping search and what must SEOs do to stay visible in 2025 and beyond?Across multiple expert sessions, one insight became clear:Search is no longer Google-only and AI has fundamentally changed how content is discovered. Below are the 7 […]
1. What types of Googlebot exist? Google has several crawlers and fetchers. They are built for different services and purposes. For us, SEOs, the main interest is in two: Googlebot Smartphone and Googlebot Desktop. Years ago, switching to mobile-first indexing was a hot topic, as it changed the crawl ratio between the two bots. However, […]
You attended Serge Bezborodov’s talk at brightonSEO San Diego.His session “AI Bots: What They Crawl and Why” is now available for download. Discover how AI-powered crawlers evaluate your site – and what SEOs must change to stay visible in the new AI-driven search era. How AI bots decide what to crawl and display Essential SEO […]
At JetOctopus, we believe technical SEO should be fast, visual and actionable. In the first half of 2025, we stayed true to that mission – delivering powerful updates designed to give SEO professionals more control, deeper insights and tangible results. Now, we’re sharing a behind-the-scenes look at the journey so far and a sneak peek […]
Large sites often use rel=canonical to signal the preferred version of duplicate or similar pages and prevent them form ranking in SERPs. SEO specialists state that googlebot very often ignores canonical tags on large e-commerce and enterprise sites, leading to hundreds or thousands of unwanted pages ranking instead of the intended URL. What are the […]
2024 has been a landmark year for JetOctopus! We’ve made waves at top industry conferences worldwide, including BrightonSEO (UK), E-commerce Berlin Expo (Germany), and TechSEOConnect (US), connecting with leaders and innovators in the SEO and e-commerce space. We’re proud to welcome big-name brands like DeliveryHero, Hubspot, Trendyol, Bukalapak, Wallapop, and many more to our growing list of clients. These partnerships […]
We’re thrilled to unveil the latest update from the JetOctopus team. After carefully reviewing user feedback and taking into account the latest Google updates, we’re excited to introduce an array of new data tables that will greatly enhance your content analysis capabilities. Allow us to present three cutting-edge data tables that now grace the “Content” […]
The JetOctopus team is delighted to announce an exciting new update that enhances the power and comprehensiveness of website technical SEO audits. We are thrilled to introduce a new dashboard called “Data Layer Extraction.” What is “Data Layer Extraction” for? The Data Layer, in the context of JavaScript, serves as an essential mechanism for transferring […]
We are excited to inform you about the addition of a new report for pagination analysis. This report offers a deeper level of analysis, allowing you to swiftly identify broken pagination links such as 404s, 301 redirects, and more on your website. With the enhanced Pagination report, you can now set up customized rules that […]
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