Kevin Indig
Kevin Indig Growth Advisor
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Hreflang tags case study. 7% increase of indexability

Hreflangs implementation can become complex when working with a high number of languages and countries. The best way to handle this task is to learn from the experience of similar websites. This case walks you through monitoring and troubleshooting hreflangs on enterprise-level platforms with 1,5 mln pages and 2,5+ monthly visits. What’s inside A little […]

How Preply.com increased site’s indexation for 300% over a year.

SEO leader Ihor Bankovskiy has been working with JetOctopus for a year. In this article he shares the results of regular crawling & logs analysis on the global tutor platform Preply.com Insights on technical optimization, Ihor’s feedback about the crawler, and much more. Jetoctopus Testimonials. Preply.com experience A few facts about the website: What was the process […]

Sitemap as a True Damager

While most of SEOs share an understanding that submitting a sitemap to Google Search Console is important, they may not know the intricacies of how to implement them in a way that drives SEO KPIs. Here is how to find and fix problems in the website’s structure and optimize a sitemap both for Googlebot and […]

Case study. Medical Niche. Dramatic 40% SEO decrease

Medical portal with 700K pages and 2.7M monthly visits experienced 40% SEO decrease. We conducted a comprehensive technical audit to find the reason for the issue and developed a plan for technical optimization. Here are the most actionable insights. How duplicates and 5xx bugs hurt crawl budget What was done: 1. We conducted a comprehensive […]

TOP 5 fashion shops. Technical epic fails (H&M, Asos, Nordstrom, Gamiss, Uniqlo)

Looking at the websites that get a lot of traffic some might think that this is due to their technical perfection. Others are convinced that the older such websites are, the more traffic they get thanks to age and trust. Let’s check who is right with quickly developing fields in e-commerce – fashion industry. To […]

Our Story

When there was a need to crawl 5 mln. pages at our first business (jobagregator) and we calculated the budget for it (all money of the world) we decided to write our own crawler. What happened next is the most interesting. Our projects Julia and I have spent almost six years of our lives working […]

Simple Lifehack: How to Create a Site That Will Never Go Down

Recently we’ve read the sad post on Facebook about sudden hardware malfunction. There was no one to help, and cunning competitors used to submit URL tools and as a result, the website was overthrown from the TOP organic search positions. The conclusion: the website needs to be monitored more thoroughly and the bugs fixed without […]

Voice search will destroy SERP in 2020. Or not?

According to research, 41% of adults and 55% of teens use voice search daily. The volume of voice search queries is growing, but how does that affect ranking algorithms? What priority should have voice SEO in 2020? What would you do now to gain the upper hand over competitors in the future era of voice search? […]

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