Case study. Medical Niche. Dramatic 40% SEO decrease
Medical portal with 700K pages and 2.7M monthly visits experienced 40% SEO decrease. We conducted a comprehensive technical audit to find the reason for the issue and developed a plan for technical optimization. Here are the most actionable insights.
How duplicates and 5xx bugs hurt crawl budget
What was done:
1. We conducted a comprehensive technical audit with crawl and logs analysis. Reports were overlapped to find technical bugs and understand how bots perceived these bugs. We revealed a bunch of duplicated HTML tags:
What is worse, bots visited pages with duplicate titles 15 times more often than pages with unique HTML tags:
2. We analyzed raw logs to see how bots spread their resources on the website:
30-35% (!) of crawl budget was wasted on 2 URLs with 500 Status Codes.
Results:
When the content team replaced a bunch of duplicated HTML with unique titles, webmasters fixed 500 response bugs, organic traffic was significantly increasing:
Read more: Preply.com. Client’s feedback. 1 year with JetOctopus.
SEO of medical portal about JetOctopus:
At present, JetOctopus is the unique crawler that could scan all webpages really fast. Usability of reports, it’s really easy to work with crawling results. Reports and datatables are formed really fast, a variety of useful options. I will definitely recommend JetOctopus crawler to my SEO friends. I give JetOctopus 9 out of 10 because I’m sure you can make your tool even better, but now your crawler is cool.
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About Julia Nesterets
Julia Nesterets is the co-founder and CEO of JetOctopus. With 10+ years in marketing and sales, she helps to identify our clients' needs to the fullest. She can explain complex ideas by simplifying them which makes her a very valuable asset to JO.She is also a very social person. You can catch up with Julia on Digital Olympus, BrightonSEO, and Slush conferences for some small talk. You can also find Julia on Twitter and LinkedIn .
