While most of SEOs share an understanding that submitting a sitemap to Google Search Console is important, they may not know the intricacies of how to implement them in a way that drives SEO KPIs. Here is how to find and fix problems in the website’s structure and optimize a sitemap both for Googlebot and for users.
To find and fix problems in the website’s structure and optimize a sitemap both for Googlebot and for users.
1. Сhange the logic of sitemap generation. For e-commerce websites it’s crucial to show new products in search results as soon as they are updated on the website. Googlebot regularly analyses the website’s sitemap to index fresh content. That’s why it’s needed to generate the actual sitemap constantly (we recommend doing it every week).
2. Resubmit new sitemaps through Google Search Console. Decide which pages on the website should be crawled by Google, and determine the canonical version of each page. You can create your sitemap manually or choose from a number of third-party tools to generate your sitemap for you.
3. Get rid of non in-stock products in the sitemap.
Software engineer Matt Cutts said that e-commerce sites with hundreds of thousands of pages should set the date the page will expire using the Unavailable_after META tag. This way, when the product is added, you can immediately set when that product page will expire based on an auction date or a go-stale date.
4. Add a new block with the most popular and prior products in each product category. Proper internal linking makes it easy for Googlebot to crawl your webpages.
JetOctopus team recommends reviewing GSC guide, explaining how to submit a new sitemap for crawling. Also, there is useful information on how to solve common problems with sitemaps.