You probably have the keywords that brought you a large amount of traffic some time ago. But, for some reason, the very same keywords might not bring you as much traffic today as they used to. One of the reasons is that the TOP-sale period for them has ended (like Black Friday, for example). The […]
The data you receive from Google Search Console allows you to see website performance in SERPs, define your weak pages, and optimize them more effectively. But GSC integration with JetOctopus allows you a lot more possibilities! You can see the dynamics of your website performance, the dynamics of impressions, clicks, positions, and CTR for specific groups […]
User behavior frequently varies on mobile and desktop versions of your site. That’s why the data on impressions, clicks, CTRs, and even rankings in SERP will also differ for mobile and desktop versions. We recommend that you apply the following TOP-down approach to your GSC keywords data: Below you’ll find how to do this step […]
Interlinking structure. Now it’s almost impossible to imagine SEO specialists who wouldn’t care about the internal links in their SEO strategy. Pages on the website should be categorized and linked well, so that the search engine could explore the website page by page, without any problems. So let’s begin analyzing the interlinking structure of your […]
Search engines are not humans, and in order to understand whether the content on the page is valuable or not, they use algorithms. Pages with low textual volume and thin pages are usually considered by search engines as low-quality ones, unable to satisfy user intent. Thus, for the sake of not losing website authority in […]
Search engines are extremely strict and straight when it comes to duplications in titles and meta descriptions. And allowing them to happen on your website – is definitely missing an optimization opportunity. How to find duplicate titles: Duplicated titles are easy to find using the JetOctopus tool. Follow these steps: 1. Open Crawl – HTML […]
Slow and heavy pages make a negative effect on how users and search bots perceive your website. So having this type of pages may cost you both ranking and conversions. Read below a quick instruction on how to detect heavy pages and slow pages in several clicks and just a few seconds. At the bottom […]
Using redirects is a common practice applied, for example, while website migration permanently or changing the URL structure with 301. It may also be a temporary redirect to the page, which will be removed in some time (like seasonal promo, discounts, special offers for eCommerce websites) with 302 or 307. Considering the above said, temporary […]
Basic crawl settings: Advanced crawl settings: Updated information: How to configure a crawl of your website Basic crawl settings: 1. Project creation You can crawl a whole website or pick up a particular segment for technical analysis. If you scan your website partially, we recommend giving a clear name for each segment. The name you […]
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