When Googlebot and AI bots spend crawl budget on your login pages, filtered duplicates and dead 404s, they’re not spending that time on the pages that actually matter. On large, frequently updated sites, that wasted crawl activity translates directly into slower indexation, stale SERP snippets and lost visibility on pages that should be driving revenue. […]
Ecommerce SEO audits are chaotic by nature. When you’re responsible for a store with millions of SKUs, endless category combinations and a CMS that seems determined to spawn duplicate URLs overnight, it’s no wonder things get messy. Faceted navigation bloats your index, crawl budget evaporates into parameterized pages no human has ever seen, and page […]
The topmost challenge faced by inbound marketers today is generating traffic and leads. Hence, growing their organic presence/ SEO is their number one priority. The market reflects this reality. The enterprise SEO platforms market was valued at $9.63 billion in 2024 and is projected to reach $58.2 billion by 2035. Separately, 55% of enterprise-level companies […]
This article is based on the third and final part of the JetOctopus AI webinar series. You can see part one here and part two here. SEO evolved. Search changed. The question is whether AI will choose you as the source of the answer. In the third and final part of the JetOctopus AI webinar […]
This article is based on the second part of the JetOctopus AI webinar series. You can read part one here. AI visibility is no longer about rankings. It is increasingly about probability – the likelihood that an AI system will select, reference or paraphrase your content when responding to a user query. For SEO specialists […]
Why do you need a site migration checklist Site migration is one of the highest-risk SEO operations. A single mistake during migration can: If you’ve never done a site migration before, this checklist exists to answer one simple question:What exactly do I need to do to migrate a site without losing traffic? This is not […]
AI bots now account for roughly 50% of Google bot activity and 75% of that traffic comes from user searches, not just training crawls, according to Stan Dashevskyi, Head of SEO and Customer Success at JetOctopus. If your site isn’t optimized for AI visibility, you’re already losing ground, he said. Speaking at a recent JetOctopus […]
How Search Works in 2026 Search has fundamentally changed. In 2025, visibility is no longer determined only by Google. Websites are now discovered, evaluated, and surfaced by: Modern SEO requires understanding how all these systems access your site and ensuring that your content is discoverable for both search engines and AI models.Logs have become the […]
2025 has been an intense and highly productive year for JetOctopus.Search is evolving beyond traditional rankings – AI systems now play a central role in how content is discovered and evaluated. This year, we focused on helping SEO teams understand how their websites are actually crawled, interpreted, and surfaced by both search engines and AI […]
What types of Googlebot exist? Just a couple of years ago, Python was a hot topic: “Python for technical SEO”, “Python for log file analysis”, “Making friends with Python”. But suddenly, in late 2022, everything changed with the introduction of ChatGPT-3. Instead of spending a long evening writing code to process a CSV file, now […]
17 November, JetOctopus and OMcollective gathered the SEO community in Ghent to answer one question:How is AI reshaping search and what must SEOs do to stay visible in 2025 and beyond?Across multiple expert sessions, one insight became clear:Search is no longer Google-only and AI has fundamentally changed how content is discovered. Below are the 7 […]
1. What types of Googlebot exist? Google has several crawlers and fetchers. They are built for different services and purposes. For us, SEOs, the main interest is in two: Googlebot Smartphone and Googlebot Desktop. Years ago, switching to mobile-first indexing was a hot topic, as it changed the crawl ratio between the two bots. However, […]
You attended Serge Bezborodov’s talk at brightonSEO San Diego.His session “AI Bots: What They Crawl and Why” is now available for download. Discover how AI-powered crawlers evaluate your site – and what SEOs must change to stay visible in the new AI-driven search era. How AI bots decide what to crawl and display Essential SEO […]
At JetOctopus, we believe technical SEO should be fast, visual and actionable. In the first half of 2025, we stayed true to that mission – delivering powerful updates designed to give SEO professionals more control, deeper insights and tangible results. Now, we’re sharing a behind-the-scenes look at the journey so far and a sneak peek […]
Large sites often use rel=canonical to signal the preferred version of duplicate or similar pages and prevent them form ranking in SERPs. SEO specialists state that googlebot very often ignores canonical tags on large e-commerce and enterprise sites, leading to hundreds or thousands of unwanted pages ranking instead of the intended URL. What are the […]
2024 has been a landmark year for JetOctopus! We’ve made waves at top industry conferences worldwide, including BrightonSEO (UK), E-commerce Berlin Expo (Germany), and TechSEOConnect (US), connecting with leaders and innovators in the SEO and e-commerce space. We’re proud to welcome big-name brands like DeliveryHero, Hubspot, Trendyol, Bukalapak, Wallapop, and many more to our growing list of clients. These partnerships […]
The “URLs Query in Crawl” report in JetOctopus provides information about all query parameters found during the crawl of your website. What are query parameters? Query parameters, also known as URL query parameters or GET parameters, are components of a URL that are used to request specific resources or information from a web server through […]
You might have noticed the “Text/HTML ratio” indicator in the “Content” report. In this article, we will explain what it is and how the Text/HTML ratio affects your SEO. What is the Text/HTML ratio? The Text/HTML ratio represents the proportion of text content to HTML code on a web page. Textual content refers to the […]
You may have noticed that in all data tables, you can use regex rules to filter data, also known as regular expressions. In this article, we will discuss the basic rules for using regex and its applications. What can you use regular expressions for? In JetOctopus, you can utilize regex rules to filter data in […]
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