Interlinking structure. Now it’s almost impossible to imagine SEO specialists who wouldn’t care about the internal links in their SEO strategy.

Pages on the website should be categorized and linked well, so that the search engine could explore the website page by page, without any problems. So let’s begin analyzing the interlinking structure of your website.

To apply filters for internal links analysis, open Data Table – Pages – Set Up Columns

What do columns mean?

In 301 Redirects –  the number of links with 301 Status Code that redirect to the another URL
In 3XX Redirect – the number of links with 300-399 Status Code that redirect to the another URL
In Canonicals – the number of non-canonical pages that canonize URL
In Href Langs Urls –  the number of links from pages in a different language 
In Pagination – the number of  pages with next/prev tags that link to the URL
In Rel Mobile Alternate – the number of mobile versions of the URL
In Distinct Pages – the number of linked to the URL pages. If a webpage A contains 5 links on page B, page A would be counted only once.
In Links All – the total number of links on the URL
In Img Links All – the total number of   links with image tags 
In Text Links All – the total number of  text links 
In Links DoFollow All –  the total number of links that don’t contain rel=nofollow
 In Links Uniq Anchors –  the total number from unique anchors
 In Distinct Indexable Pages – the number of linked to the URL  indexable pages. If a webpage A contains 5 links on page B, page A would be counted only once.
In Links from Idx. Pages – the total number of links from indexable pages. 
In Img Links from Idx. Pages – the total number of  image links from indexable pages
In Text Links from Idx. Pages – the total number of  text links from indexable pages
In DoFollow Links from Idx. Pages – the total number of links that don’t contain rel=nofollow from indexable pages
In Links Uniq Anchors from Idx. Pages – the number of unique anchors from indexable pages
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Click Apply, and columns will be added to the Data Table.

How to find the most linked pages with 404/500 status codes

The most linked pages get bot visits more frequently, and this is when it is important to make sure that these pages do not return any error codes.

1. Open Crawl – Technical – Statuses. 

You can see all Status Codes for your pages and the total number of URLs with each Status Codes on the pie chart.

2.  Click on the concrete status code to access the Data Table to the list of pages with this HTTP response.  

3. Open Set Up Columns and add In Links All column

Voi-la, now you can download data in Excel (up to 50K pages) or CVS formats.

Our next step is to identify how many pages on the website contain links to pages with error codes 4xx-5xx, and what pages are they. 

1. Open Data Table –  Pages:

2.  Add filter Links to 4XX/  Links to 5XX 

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Add filter Greater or equal  – 1 to get URLs with 1 or more links to 400-499/500-599 Status Code.

Do not forget that you can download data in Excel (up to 50K pages) or CVS formats.