Google’s 2024 update on faceted navigation confirmed something technical SEOs have been dealing with for years: uncontrolled facets are one of the biggest sources of crawl inefficiency on the web. What changed is Google’s ability to detect patterns automatically, by deprioritizing low‑value variations and giving more attention to canonical, high‑value pages. In theory, a win, […]
“Do I need canonical tags on every page of my site?” It’s one of the most common questions in technical SEO and the answer is more nuanced than a simple yes or no. Most sites have more duplication than they realize. Filtered category pages are a classic example: you set up robots.txt rules, point canonicals […]
If you use dynamic or client-side rendering, make sure Googlebot sees the correct HTML and content. With dynamic rendering, pre-rendering applies only to search engines and Googlebots, not to all clients. There are also cases where the web page version for Googlebot is slightly different from the user version. For example, you can show users […]
This article is based on the third and final part of the JetOctopus AI webinar series. You can see part one here and part two here. SEO evolved. Search changed. The question is whether AI will choose you as the source of the answer. In the third and final part of the JetOctopus AI webinar […]
This article is based on the second part of the JetOctopus AI webinar series. You can read part one here. AI visibility is no longer about rankings. It is increasingly about probability – the likelihood that an AI system will select, reference or paraphrase your content when responding to a user query. For SEO specialists […]
Why do you need a site migration checklist Site migration is one of the highest-risk SEO operations. A single mistake during migration can: If you’ve never done a site migration before, this checklist exists to answer one simple question:What exactly do I need to do to migrate a site without losing traffic? This is not […]
A domain migration gone wrong. Thousands of pages flagged with 404 errors overnight. All indexed articles suddenly returning are linked through a 301 redirection. This is the everyday reality of managing SEO redirects across complex, fast-moving websites. Whether you’re handling a platform migration, restructuring URLs after a rebrand or consolidating domains following the m&a, if […]
AI bots now account for roughly 50% of Google bot activity and 75% of that traffic comes from user searches, not just training crawls, according to Stan Dashevskyi, Head of SEO and Customer Success at JetOctopus. If your site isn’t optimized for AI visibility, you’re already losing ground, he said. Speaking at a recent JetOctopus […]
How Search Works in 2026 Search has fundamentally changed. In 2025, visibility is no longer determined only by Google. Websites are now discovered, evaluated, and surfaced by: Modern SEO requires understanding how all these systems access your site and ensuring that your content is discoverable for both search engines and AI models.Logs have become the […]
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