What types of Googlebot exist? Just a couple of years ago, Python was a hot topic: “Python for technical SEO”, “Python for log file analysis”, “Making friends with Python”. But suddenly, in late 2022, everything changed with the introduction of ChatGPT-3. Instead of spending a long evening writing code to process a CSV file, now […]
SEO monitoring comes down to knowing what to track and actually paying attention. GSC, GA4, rank trackers, log files – the right tool depends on the goal. What monitoring gives you is confidence: catch negative trends early and stay in control during migrations or front-end releases. Without it, you’re flying blind. This is where JetOctopus […]
17 November, JetOctopus and OMcollective gathered the SEO community in Ghent to answer one question:How is AI reshaping search and what must SEOs do to stay visible in 2025 and beyond?Across multiple expert sessions, one insight became clear:Search is no longer Google-only and AI has fundamentally changed how content is discovered. Below are the 7 […]
1. What types of Googlebot exist? Google has several crawlers and fetchers. They are built for different services and purposes. For us, SEOs, the main interest is in two: Googlebot Smartphone and Googlebot Desktop. Years ago, switching to mobile-first indexing was a hot topic, as it changed the crawl ratio between the two bots. However, […]
You attended Serge Bezborodov’s talk at brightonSEO San Diego.His session “AI Bots: What They Crawl and Why” is now available for download. Discover how AI-powered crawlers evaluate your site – and what SEOs must change to stay visible in the new AI-driven search era. How AI bots decide what to crawl and display Essential SEO […]
At JetOctopus, we believe technical SEO should be fast, visual and actionable. In the first half of 2025, we stayed true to that mission – delivering powerful updates designed to give SEO professionals more control, deeper insights and tangible results. Now, we’re sharing a behind-the-scenes look at the journey so far and a sneak peek […]
Large sites often use rel=canonical to signal the preferred version of duplicate or similar pages and prevent them form ranking in SERPs. SEO specialists state that googlebot very often ignores canonical tags on large e-commerce and enterprise sites, leading to hundreds or thousands of unwanted pages ranking instead of the intended URL. What are the […]
Analyzing search engine logs is a core task for technical SEOs. Log files contain 100% accurate information about how search engines crawl your website, which makes log analysis indispensable for technical SEO strategy. However, analyzing raw logs with standard tools like Kibana, Datadog, or exporting them into CSV files can be frustrating and inefficient. That’s […]
Technical SEO for large e-commerce websites is one of the most challenging and rewarding areas in search marketing. You’re working with millions of URLs, historical issues, technical debt, and unexpected surprises, sometimes all at once. Crawling isn’t a “nice-to-have” in this environment. It’s a foundational activity that helps uncover deep technical problems and build a […]
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