Kevin Indig
Kevin Indig Growth Advisor
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Site Migration Checklist. How to migrate a website without losing traffic

Why do you need a site migration checklist Site migration is one of the highest-risk SEO operations. A single mistake during migration can: If you’ve never done a site migration before, this checklist exists to answer one simple question:What exactly do I need to do to migrate a site without losing traffic? This is not […]

Log Analysis in the Age of AI Crawlers

How Search Works in 2026 Search has fundamentally changed. In 2025, visibility is no longer determined only by Google. Websites are now discovered, evaluated, and surfaced by: Modern SEO requires understanding how all these systems access your site  and ensuring that your content is discoverable for both search engines and AI models.Logs have become the […]

SumUp for 2025: AI Reality & Tools Ready for It

2025 has been an intense and highly productive year for JetOctopus.Search is evolving beyond traditional rankings – AI systems now play a central role in how content is discovered and evaluated. This year, we focused on helping SEO teams understand how their websites are actually crawled, interpreted, and surfaced by both search engines and AI […]

Log file integration: everything you need to know

Analyzing search engine logs is a core task for technical SEOs. Log files contain 100% accurate information about how search engines crawl your website, which makes log analysis indispensable for technical SEO strategy. However, analyzing raw logs with standard tools like Kibana, Datadog, or exporting them into CSV files can be frustrating and inefficient. That’s […]

How to analyze pagination in search engine logs

Pagination pages play a crucial role in the structure of websites, providing users with organized access to a large amount of content. However, if these pages aren’t properly managed for indexability or proper crawling permissions through robots.txt, it can lead to decreased visibility on search engines. Similarly, if the pagination is 404, then this can […]

How to deal with sudden drop in Googlebot scanning rate

In this article, we will tell you what to do if, during the analysis of the logs, you notice a sudden drop in the frequency of scanning and the number of visits of search engines. Discover potential issues and solutions to ensure your website’s optimal visibility. Check log integration with JetOctopus The initial step involves […]

A guide to analyzing “Health” dashboard in logs for actionable insights

In the world of website optimization, understanding and improving user experience while catering to search engine requirements are paramount. One of the most intriguing dashboards in JetOctopus that aids in achieving this equilibrium is the “Health” dashboard, housed within the “Logs” section. In this article, we will delve into the capabilities of the “Health” dashboard, […]

Product Update. Pages by pagination in logs report

The JetOctopus team has been making great strides this summer, participating in conferences, hosting podcasts, and creating engaging content for our YouTube channel. However, we haven’t neglected our primary focus—enhancing our comprehensive SEO analysis. We are excited to announce a new update that we believe will greatly benefit our users: pagination analysis reports. With this […]

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