Ecommerce SEO audits are chaotic by nature. When you’re responsible for a store with millions of SKUs, endless category combinations and a CMS that seems determined to spawn duplicate URLs overnight, it’s no wonder things get messy. Faceted navigation bloats your index, crawl budget evaporates into parameterized pages no human has ever seen, and page […]
The topmost challenge faced by inbound marketers today is generating traffic and leads. Hence, growing their organic presence/ SEO is their number one priority. The market reflects this reality. The enterprise SEO platforms market was valued at $9.63 billion in 2024 and is projected to reach $58.2 billion by 2035. Separately, 55% of enterprise-level companies […]
Why do you need a site migration checklist Site migration is one of the highest-risk SEO operations. A single mistake during migration can: If you’ve never done a site migration before, this checklist exists to answer one simple question:What exactly do I need to do to migrate a site without losing traffic? This is not […]
How Search Works in 2026 Search has fundamentally changed. In 2025, visibility is no longer determined only by Google. Websites are now discovered, evaluated, and surfaced by: Modern SEO requires understanding how all these systems access your site and ensuring that your content is discoverable for both search engines and AI models.Logs have become the […]
Chaos may be a ladder to growth, but it’s not something you’d want on your website. A poorly organized website (one without a proper website structure) won’t just form a bad first impression on visitors, but also lead to a higher bounce rate and ultimately, kill conversions. And if you think that’s just a UX […]
2025 has been an intense and highly productive year for JetOctopus.Search is evolving beyond traditional rankings – AI systems now play a central role in how content is discovered and evaluated. This year, we focused on helping SEO teams understand how their websites are actually crawled, interpreted, and surfaced by both search engines and AI […]
Most SEO audits stop at what crawlers and analytics platforms report. Log files go further: they record what search engines actually did on your server, with no sampling, no estimation and no third-party interpretation. This checklist is built for SEOs who need that level of precision: practitioners managing large or complex sites where crawl budget […]
Analyzing search engine logs is a core task for technical SEOs. Log files contain 100% accurate information about how search engines crawl your website, which makes log analysis indispensable for technical SEO strategy. However, analyzing raw logs with standard tools like Kibana, Datadog, or exporting them into CSV files can be frustrating and inefficient. That’s […]
Pagination pages play a crucial role in the structure of websites, providing users with organized access to a large amount of content. However, if these pages aren’t properly managed for indexability or proper crawling permissions through robots.txt, it can lead to decreased visibility on search engines. Similarly, if the pagination is 404, then this can […]
In this article, we will tell you what to do if, during the analysis of the logs, you notice a sudden drop in the frequency of scanning and the number of visits of search engines. Discover potential issues and solutions to ensure your website’s optimal visibility. Check log integration with JetOctopus The initial step involves […]
The JetOctopus team has been making great strides this summer, participating in conferences, hosting podcasts, and creating engaging content for our YouTube channel. However, we haven’t neglected our primary focus—enhancing our comprehensive SEO analysis. We are excited to announce a new update that we believe will greatly benefit our users: pagination analysis reports. With this […]
The “Bot Dynamics by Directory” report is an invaluable tool for analyzing the distribution of your crawl budget and gaining insights into your website’s bot activity. In this comprehensive guide, we will explore how to access and interpret this report to optimize your website’s crawling process. How to find information about bot activity by URLs […]
Analyzing URLs with query parameters is a valuable practice that can help you understand how your crawl budget is being utilized effectively. Let’s delve into the details of query parameters and explore how to analyze them using the “URLs Query in Logs” report. What are query parameters? Query parameters, also known as GET parameters or […]
Of course, the page ranking of your website depends on how the navigation is organized on your website. In this article, we will tell you what you need to pay attention to in order to make your website bot-friendly. By using these recommendations, you can ensure the perfect way for the bot to crawl your […]
The occurrence of a 429 status code in server logs is not very common, but it can indicate significant issues on your website. Analyzing any non-200 response code, including 429, is crucial to avoid wasting your crawl budget. In this article, we will focus specifically on the 429 status code. 429 status code: what is […]
Redirects are essential for directing users from old web pages to new addresses, whether it’s a large-scale migration of a website to a different domain or the relocation of individual pages. In this comprehensive guide, we will explore the various types of redirects and provide insights on how to configure them properly. Correct redirect setup […]
You may have noticed in the Google Search Console reports that some of your pages were not scanned and indexed by Googlebot due to the 401 (Unauthorized) status code. You could also pay attention to this status code by analyzing search engine logs. This is a common issue, so we have decided to share how […]
During our comprehensive scan of the internet, we observed a remarkable trend – the number of websites that block marketing bots is increasing year by year. Details are highlighted in the article “Top Insights from JetOctopus Big Data Research“. It appears that website owners are becoming increasingly cautious about allowing various services to crawl their […]
Using search engine log analysis, you can determine how often search engines crawl your website, how many pages are visited during a certain period, and how long it takes to crawl the entire website to discover new pages and update content on existing pages. In general, this is called the crawl budget of your website. […]
JetOctopus offers a new solution for in-depth analysis of robots’ behavior on your website. The “Bot Dynamics” report is our powerful tool for tracking the behavior of bots: Google search robots, Google Image Bot, Bing, Baidu, marketing and other bots. This report allows you to effectively analyze changes in crawling on your website in two […]
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