Kevin Indig
Kevin Indig Growth Advisor
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Thin pages. URLs with low text/HTML ratio. How and Why to detect them?

Search engines are not humans, and in order to understand whether the content on the page is valuable or not, they use algorithms. Pages with low textual volume and thin pages are usually considered by search engines as low-quality ones, unable to satisfy user intent.  Thus, for the sake of not losing website authority in […]

How to find empty/duplicate/long titles and meta descriptions

Search engines are extremely strict and straight when it comes to duplications in titles and meta descriptions. And allowing them to happen on your website – is definitely missing an optimization opportunity.  How to find duplicate titles: Duplicated titles are easy to find using the JetOctopus tool. Follow these steps: 1. Open Crawl – HTML […]

How to find slow and heavy pages

Slow and heavy pages make a negative effect on how users and search bots perceive your website. So having this type of pages may cost you both ranking and conversions. Read below a quick instruction on how to detect heavy pages and slow pages in several clicks and just a few seconds. At the bottom […]

How to manage redirects

Using redirects is a common practice applied, for example, while website migration permanently or changing the URL structure with 301. It may also be a temporary redirect to the page, which will be removed in some time (like seasonal promo, discounts, special offers for eCommerce websites) with 302 or 307.  Considering the above said, temporary […]

How to create a new crawl

Basic crawl settings: Advanced crawl settings: Updated information: How to configure a crawl of your website Basic crawl settings: 1. Project creation You can crawl a whole website or pick up a particular segment for technical analysis. If you scan your website partially, we recommend giving a clear name for each segment. The name you […]

How to start a new crawl?

Title/content duplications, status codes, page speed, internal and external links, directives for indexation. These are the tech parameters that SEOs should always keep an eye on all the time. In this short video, Julia is showing how to start a new website crawl using JetOctopus, and what are the specifics of Basic and Advanced settings […]

Compare crawls at JetOctopus

It’s often difficult for SEOs to monitor whether experiments that you`ve tried on the website have worked out or didn’t have any positive impact on Tech SEO criteria. Here is why we suggest using the Compare Crawl option and see all the changes in dynamics by any crawl report you need: In our short video-guide, […]

DFI. Distance From Index.

In terms of the website structure, it’s important to consider DFI (distance from index) as an important criterion.  It is also called “click distance” and represents a path that leads from the homepage to a specific page in clicks.   In this short educational video, Julia reveals how search bots perceive pages by click distance, why […]

Top-Down Approach For In-depth SEO Analysis

Technical SEO analysis allows us to see the website`s performance and detect the main technical issues which prevent your website from high positions in SERP.  And usually, tools for tech SEO audit provide SEOs with endless lists of URLs, that require additional bulky actions with Excel sheets to sort all out by issues before one […]

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