Data analytics plays a crucial role in SEO, especially for eCommerce businesses with a vast number of site pages. For eCommerce, a generic SEO strategy may work but will not be as impactful and profitable as a well-thought-out “divide and conquer” SEO strategy. In other words, we’re talking about a segmentation SEO strategy. With segmentation, […]
Google Search Console is a free tool that is given by Google to help SEOs measure and optimize. But, if you have a Data Scientist’s perspective, you will shortly notice that Google Search Console only gives the basic data without processing the SEO Insights and data-driven SEO Approach. Using query refinement, device, URL, and time […]
It was a fruitful, very dynamic and eventful 2020 for JetOctopus. Yes, it is not a common start when talking about 2020 as it usually starts with a “dramatically tough year… COVID… pandemic…crisis, etc. Yes, it’s all true but I want to talk about another side of 2020 for JetOctopus. It was a great adventure […]
In this SEO Case Study, with the help of SEO Theories, Practices, and Concepts, we will explain how a simple URL structure, a clear and logical Site Hierarchy including Faceted Navigations and Filter Structure, and Technical SEO can create 296% Organic Traffic Growth concretely with an example of Health Products Brand’s SEO Project. This SEO […]
Sometimes crawl fails because the JetOctopus bot is blocked by the webserver. If this problem occurs, you will the following information in your crawl project: a lot of URLs returning a 401 or 403 status code; the crawl slows down progressively, and appears to stop running completely; crawler shows ‘crawl error’ status; crawl shows that […]
You probably have the keywords that brought you a large amount of traffic some time ago. But, for some reason, the very same keywords might not bring you as much traffic today as they used to. One of the reasons is that the TOP-sale period for them has ended (like Black Friday, for example). The […]
The data you receive from Google Search Console allows you to see website performance in SERPs, define your weak pages, and optimize them more effectively. But GSC integration with JetOctopus allows you a lot more possibilities! You can see the dynamics of your website performance, the dynamics of impressions, clicks, positions, and CTR for specific groups […]
User behavior frequently varies on mobile and desktop versions of your site. That’s why the data on impressions, clicks, CTRs, and even rankings in SERP will also differ for mobile and desktop versions. We recommend that you apply the following TOP-down approach to your GSC keywords data: Below you’ll find how to do this step […]
Interlinking structure. Now it’s almost impossible to imagine SEO specialists who wouldn’t care about the internal links in their SEO strategy. Pages on the website should be categorized and linked well, so that the search engine could explore the website page by page, without any problems. So let’s begin analyzing the interlinking structure of your […]
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