There are many situations where search experts talk about conducting partial crawl. For instance, if your website has multiple linguistic versions, you may want the bots to crawl the English version only. Similarly, you may want the bots to crawl a subdomain only when the URL starts in another subdomain. However, partial crawling is not […]
The case study looks at how a commercial content platform — Depositphotos — had an indexing problem for its 150 million+ pages where only 20% of its pages were indexed by Google. Read on to find out how JetOctopus helped their SEO team uncover and address this issue. There are times when what seems like […]
To drive organic search traffic, your marketing efforts are likely all too focused on actively creating long-form blog content, guest post outreach, and what have you. Driving traffic to your blog and home pages and getting them to rank high is great — as it boosts your brand awareness, online authority, and credibility — but […]
Internal links are one of the most vital elements of any winning SEO strategy. However, internal linking is often one of the most underrated aspects of SEO that is often overlooked. The reason behind this is probably because most people think of internal links as simply a way to offer relevant information to their readers. […]
I’m certain that you’ve repeatedly seen the headlines “40% of websites use WordPress”, “10% of websites sit on Cloudflare”, “PHP X.X. is the most widely used software”. However, there is usually no indication of the type of websites that were analyzed nor their size. So is it really true that almost half of the Internet […]
It’s no news that Google is gradually increasing its focus on rewarding websites that deliver an outstanding user experience (UX) with better rankings. How well — and how fast — the content on your site’s various pages load lies at the core of delivering a great UX. Conventional website performance metrics like page load time […]
Data analytics plays a crucial role in SEO, especially for eCommerce businesses with a vast number of site pages. For eCommerce, a generic SEO strategy may work but will not be as impactful and profitable as a well-thought-out “divide and conquer” SEO strategy. In other words, we’re talking about a segmentation SEO strategy. With segmentation, […]
Google Search Console is a free tool that is given by Google to help SEOs measure and optimize. But, if you have a Data Scientist’s perspective, you will shortly notice that Google Search Console only gives the basic data without processing the SEO Insights and data-driven SEO Approach. Using query refinement, device, URL, and time […]
It was a fruitful, very dynamic and eventful 2020 for JetOctopus. Yes, it is not a common start when talking about 2020 as it usually starts with a “dramatically tough year… COVID… pandemic…crisis, etc. Yes, it’s all true but I want to talk about another side of 2020 for JetOctopus. It was a great adventure […]
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