Have you ever faced SEO drop? So did we. Guided by data of partial crawl, our SEO had deleted relevant content (30 % of the site!) which led to the dramatic traffic drop. The lesson we learned is that partial technical audit is useless and even harmful. Why? Read below to avoid repeating our mistakes. […]
Canonical tags were created to fix duplicate content issues. In a nutshell, if you have 3 duplicate pages (or approximately similar ones) you should pick just one of them to be shown in Google. Canonicalization is a way to help Googlebot decide what page to show in the SERP. However, rel=canonical tags don’t help the […]
Have you ever thought how many websites there are on the Internet and what is going on with them? I was always wondering if it is possible to see all the domains there are on the Internet instead of analyzing the given small selected number. Here are the results of my research. How many websites […]
Looking at the websites that get a lot of traffic some might think that this is due to their technical perfection. Others are convinced that the older such websites are, the more traffic they get thanks to age and trust. Let’s check who is right with quickly developing fields in e-commerce – fashion industry. To […]
Knowing how to move from small-scale content production to managing thousands of product descriptions, internal linking strategies, and multi-channel marketing can seem like a daunting task. So what is the best course of action for companies that want to grow online? Let’s explore some strategies that are proven ways to ease the stress of scaling […]
Logs are the unique data that are 100% accurate to fully understanding how Googlebot crawls the website. Deep logs analysis can help to boost indexability and ranking, get valuable traffic, improve conversions and sales. Although Google search bot algorithms change constantly, log files analysis helps you to see long-term trends. Recording of webinar about log […]
More than 80 percent of the internet surfers only visit the top five results when they search for a keyword on Google or other search engines. For that reason, the process of optimizing websites is challenging, and the fact that algorithms keep changing does not make things straightforward. In this article, I will show you […]
Interlinking is one of the most powerful tools for the technical optimization of a big web-site. Thanks to interlinking factors it’s easy to get the pages several points up in SERP for super long-tail keywords. On many web-sites we face up typical interlinking problems – non-important pages with too much weight, overspammed or insufficient anchors distribution, […]
When search bot crawls your website and finds similar data on multiple URLs, it doesn’t know how to treat your content. In most cases, bot trusts the clues you give it (unless you trying to manipulate search results). So, the game plan is to specify which pages are original and which are appreciably similar. Let’s […]
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