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Marketplace SEO Audit: What to Check as Your Multi-Vendor Platform Grows
A marketplace SEO audit has to cover everything a single-store audit covers, then a second list that exists only because more than one person uploads to your catalog. That second list is not a niche concern: Euromonitor reports that online marketplaces achieved 62% of global retail e-commerce sales, reaching USD 2.4 trillion. The second list […]
Internal Linking for SEO: The Complete Guide (2026)
Internal linking SEO is the part of optimization you control completely. Every internal link tells Googlebot where to go next, tells AI crawlers which pages exist and tells users what to read after this page. On a 200-page site you can manage that by hand. On a catalog with millions of URLs, the same job […]
Nofollow Internal Links: When to Use Them and How to Find Them With JetOctopus
Nofollow internal links rarely appear on purpose. A theme adds rel=”nofollow” to a footer block, a plugin marks every “related products” link or an old SEO rule survives several redesigns. The result is the same: pages you want to rank get links that pass no credit, and some of them get no followed links at […]
Orphan Pages in SEO: How to Find and Fix Them With JetOctopus
Orphan pages are pages that exist on your site, sit in your sitemap or earn impressions in Search Console, yet no other page links to them. Users cannot click their way to them, and crawlers that follow links never arrive. On a large catalog they pile up quietly after every migration, template change and product […]
How to Build a Technical SEO Client Dashboard Agencies Can Send in Minutes
Most agencies already own the data for a technical SEO client dashboard. The trouble is that it lives in reports built for the SEO team, full of status codes, crawl depth charts and filters that make sense only to the person who set them up. Send that to a client, and the call turns into […]
Tool Consolidation in SEO: When One Platform Beats Five Separate Tools
Tool consolidation in technical SEO rarely starts as a plan, because nobody designs a stack with seven logins. It grows one sensible purchase at a time: a desktop crawler for audits, a log tool when a client asks why Googlebot ignores half the catalog, a Search Console exporter once the 1,000-row limit gets in the […]
Mobile SEO for eCommerce: Why Slow Pages Are Costing You Sales
Your phone traffic and your phone revenue do not match, and the gap is bigger than most teams think. Across 1.5 billion shoppers, Salesforce measured mobile at 79% of eCommerce traffic and about 70% of orders. Contentsquare puts the same thing in conversion terms: in retail, mobile converts at 2.0% against 3.7% on desktop. Some […]
The Shopify eCommerce SEO Issues You Can Actually Fix (and How to Find Them)
Two Shopify stores in unrelated categories, different themes, different agencies, and the crawl comes back with the same eight problems. That repetition is the useful part of Shopify eCommerce SEO. The platform is hosted and templated, so the issues arrive pre-installed rather than accumulating over years of bad decisions: fixed URL prefixes, collection-scoped product URLs, […]
Local SEO for eCommerce: How Store Pages Cannibalize Each Other and How to Stop It
You built a page for every store, every pickup point and every city you deliver to. Six months later half of them are not in the index, the other half rank for each other’s queries, and nobody on the team can explain which page Google actually decided to show. That is the most common failure […]
SEO for Fashion Ecommerce: How Filters Quietly Drain Crawl Budget
SEO for fashion ecommerce runs into a problem that other verticals get to ignore. Filters are the best thing on a fashion category page for a shopper and the most expensive thing on it for a crawler, and the two facts do not cancel out. Worldwide fashion ecommerce generated US$1.33 trillion in revenue in 2025 […]
SEO for Marketplaces: How to Rank a Multi-Vendor Platform in 2026
SEO for marketplaces is not single-store ecommerce SEO at a larger scale. It is a different discipline, and the reason is structural. Marketplaces now carry the majority of online retail: Euromonitor reports that online marketplaces achieved 62% of global retail e-commerce sales in 2024, reaching USD 2.4 trillion. That scale comes with a constraint no […]
Ecommerce Pagination SEO: Why Pages 2, 3 and Beyond Rarely Rank Like Page 1
Ecommerce pagination SEO produces more internal tickets than almost any other technical topic, and most of them open the same way. Page 2 of a category is not ranking, and somebody wants it fixed. Settle one thing before you touch a canonical tag. Page 2 not ranking is the expected outcome. Nobody searches for page […]
How a large marketplace runs technical SEO with JetOctopus
Challenges before the start of collaboration Every technical decision on a marketplace this size begins with a log file and at hundreds of millions of log lines a month log files stop behaving like files. The team could open them and they could read them, but reading is not analysis. Filtering was slow, queries were […]
Ecommerce Schema SEO: How to Find and Fix Your Rich Snippet Gaps
Ecommerce schema SEO usually gets handled as an implementation job. You add Product markup, run one sample product through the Rich Results Test, see a green tick and close the ticket. Six months later a competitor’s listing carries a price, a star rating and a stock status, and yours is a plain blue link. The […]
How to Optimize Images For eCommerce: From Alt Text to AI Shopping Visibility at Any Catalog Size
Most teams treat alt text as a box to tick. Write something, move on, and if the CMS filled the field with the file name, that counts. At ten products the approach survives. At four thousand SKUs with variants, feeds and a migration in the history, it produces a catalog where the images are technically […]
How to Run an SEO Competitive Analysis in JetOctopus
Researching a competitor starts with crawling their site and on sites with basic anti-scraping protection a default crawl often stops partway through. JetOctopus handles this with a dedicated Stealth crawl mode and joins what it finds with Ahrefs data and your own Search Console, GA4 and log data. This guide shows how JetOctopus, a cloud-based […]
JetOctopus H1 2026: Everything We Shipped and What’s Coming in H2
In our last recap, we made three promises for 2026: Fan-Out Queries at scale, AI-powered page optimization, and AI Search Visibility. Six months in, none of those are plans anymore; they’re live and running inside the platform. But that’s only part of the story. The first half of 2026 has been our most AI-heavy release […]
AI Crawlability: The Complete Guide to Making Your Site Accessible, Understandable and Citable by AI
AI crawlability is the ability of AI crawlers and answer engines (GPTBot, ClaudeBot, PerplexityBot, Google-Extended and the rest) to find, access, understand and revisit your content. The logic is brutally simple: if an answer engine can’t crawl your page, it can’t cite it. And if it can’t cite you, you don’t exist in AI search, […]
How to Track AI Crawler Activity on Your Website: A Step-by-Step Setup Guide
A year ago, SEO teams and marketing managers were asking, “Is GPTBot crawling my site?” mostly out of curiosity. Today, it’s something you actually see in your traffic reports. More qualified leads are now coming from ChatGPT, Perplexity and Google’s AI Overviews, all of which generate their answers by pulling from pages that AI crawlers […]
Technical SEO Audit: A Step-by-Step Framework From Crawlability to AI Visibility
Some of the biggest SEO losses come from a technical issue you didn’t even know existed. When Google can’t reach a page, it disappears from the SERPs. When your schema breaks, your rich results vanish. And when a JS-heavy front-end fails to render, AI bots are left staring at a blank page. For large websites […]
How to Audit a Site with JetOctopus: A Step-by-Step Guide
Technical SEO audits have a reputation for being overwhelming. Pull the wrong tool and you end up with a spreadsheet of 47 issues ranked by severity, with no clear sense of what Google actually cares about on your specific site. The problem isn’t the data – it’s the gaps between data sources. JetOctopus gives you […]