SumUp for 2025: AI Reality & Tools Ready for It

2025 has been an intense and highly productive year for JetOctopus.

Search is evolving beyond traditional rankings – AI systems now play a central role in how content is discovered and evaluated. This year, we focused on helping SEO teams understand how their websites are actually crawled, interpreted, and surfaced by both search engines and AI bots.
Below is a complete overview of what we built, launched and shared throughout 2025.

AI Internal Linker

AI Internal Linker helps large websites build a scalable internal linking layer based on real crawl, log and GSC data – not assumptions.

It automatically identifies underlinked pages and recommends contextually relevant internal links that improve crawlability, indexing and structural visibility at scale.

Result: stronger site structure, better crawl efficiency and organic growth for priority pages.

Read more here

AI Bots Report

The AI Bots Report gives full visibility into how AI crawlers access and use your site, based on real log data – not assumptions. It shows which AI bots crawl your pages, how often and what status codes they receive.

Result: clear control over AI visibility, better content prioritization and informed decisions on which bots to allow, limit or block.

Robots.txt Multi-Tool

Robots.txt Multi-Tool lets you instantly test how search bots, AI crawlers, social and ad bots access your pages – all in one place.
It shows permissions, status codes and crawl behavior for each bot, helping you catch blocking issues before they impact SEO or AI visibility.

Result: full control over bot access, faster diagnostics and confidence that critical pages remain crawlable for both search engines and AI systems.

Compare Crawls 3.0

Compare Crawls 3.0 lets you compare up to 10 crawls at once to track how your site’s technical SEO changes over time – not just “before vs after”.

Result: clear visibility into long-term SEO progress, recurring issues, and the real impact of fixes across crawlability, indexation, performance and structure.

Compare Crawls 3.0 – Trendlines & Insights

Tracking progress over time is one of the most powerful ways to justify SEO work – and Compare Crawls 3.0 gives you just that. You’ll get hard, data-backed evidence of what changed on your site and what you’ve already fixed.

Use this graph to see how many pages become indexable as technical issues are resolved.

This chart highlights improvements in internal linking structure – a key factor for crawlability and ranking.

Quickly check how duplicated titles and meta descriptions evolve as you optimize your site.

Track the number of JavaScript errors over multiple crawls to ensure non-rendering bots can access content.

Page Blocks

Page Blocks shows where internal links actually appear on your pages and which placements really matter for SEO.

It helps you understand which page sections pass link equity, spot underperforming link zones, and prioritize placements that drive crawlability and visibility.

Result: clearer internal link impact, smarter placement decisions, and stronger internal linking at scale.

AI Keywords Optimizer

AI Keywords Optimizer helps align on-page content with real search demand – based on data, not assumptions.It analyzes what your pages already rank for and how users actually search, then suggests missing or underused keywords for titles, meta descriptions, H1s and internal anchors.

Result: clearer metadata, stronger relevance, and faster content optimization with AI recommendations.

AI Bots Analytics Dashboard

The AI Bots Analytics Dashboard gives clear visibility into how AI systems crawl, evaluate, and reference your content.
It shows visits from training, search, and user bots (ChatGPT, Perplexity, Claude), highlights visibility drop-offs across AI interaction stages, and surfaces technical issues blocking AI-driven exposure.

Result: better understanding of AI visibility, faster issue detection and clearer control over how your content is discovered in AI search.

Global Search Across JetOctopus

Global Search makes it easy to navigate the growing JetOctopus platform and find what you need in seconds.

It lets teams instantly access tools, reports, AI features, and key sections like internal linking, crawl budget, Core Web Vitals, cannibalization, and Google News – all from one search bar.

Result: faster workflows, less navigation and quicker transition from question to insight.

Alongside major product updates, we also took these conversations beyond the platform – joining the industry’s largest SEO events to share insights and engage with the community.

BrightonSEO: Spring Edition

In spring 2025, JetOctopus took part in BrightonSEO.

Our CTO Serge Bezborodov shared how scalable internal linking and log data drive visibility in the AI search era.

Key takeaway: SEO is becoming more structural, data-driven, and closely tied to how AI interprets content.

BrightonSEO San Diego

In September 2025, JetOctopus joined BrightonSEO San Diego to continue the conversation on how AI bots discover and evaluate content.

Serge Bezborodov shared practical insights into what AI bots crawl, which signals matter for AI visibility and why understanding AI crawl behavior is now essential for SEO teams.

Think Search: SEO Meetup in Belgium

In October 2025, JetOctopus co-hosted Think Search in Ghent with OMcollective, focusing on how AI is changing search and SEO decision-making.

The key takeaway: log files are now essential for understanding how AI systems discover, evaluate and prioritize content and internal linking is becoming a core visibility driver in the AI era.

Tech SEO Connect 

In December 2025, JetOctopus spoke at Tech SEO Connect (USA).
Sergey Bezborodov shared how AI-driven internal linking and log file data help large websites improve crawl efficiency, page discovery, and indexation at scale.

AI Bots & SEO in 2026: Webinar Highlights

We wrapped up the year with a webinar on how AI systems are already reshaping search visibility.
Key takeaway: AI visibility works differently – structure, context, and log data now matter more than classic rankings and clicks.
If you missed the session or want to rewatch it:

We’re also continuing the series.👉 Register for the next session:
Measuring Real Visibility in AI: Beyond Traditional Analytics

Thank You for Being With Us

This year has been incredibly productive for JetOctopus and none of it would be possible without you.

We want to sincerely thank everyone who:
⚡️ used JetOctopus in their daily work
⚡️ joined us at events and webinars
⚡️ shared feedback, ideas and discussions
⚡️ stayed connected with us across communities and social channels

We truly believe that human-to-human connection is what makes our industry stronger and we’re grateful to be building this journey together.

🎄 Merry Christmas and Happy New Year!Stay connected. Stay curious. And don’t switch off – there’s more ahead.