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Case study. Medical Niche. Dramatic 40% SEO decrease


Oct 29, 2018
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Case study. Medical Niche. Dramatic 40% SEO decrease

Medical portal with 700K pages and 2.7M monthly visits experienced 40% SEO decrease. We conducted a comprehensive technical audit to find the reason for the issue and developed a plan for technical optimization. Here are the most actionable insights.

How duplicates and 5xx bugs hurt crawl budget

What was done:

1. We conducted a comprehensive technical audit with crawl and logs analysis. Reports were overlapped to find technical bugs and understand how bots perceived these bugs. We revealed a bunch of duplicated HTML tags:

Source: crawl report in JetOctopus crawler

What is worse, bots visited pages with duplicate titles 15 times more often than pages with unique HTML tags:

Source: logs report in JetOctopus crawler

2. We analyzed raw logs to see how bots spread their resources on the website:

Source: datatable in JetOctopus log analyzer

30-35% (!) of crawl budget was wasted on 2 URLs with 500 Status Codes.

Results:

When the content team replaced a bunch of duplicated HTML with unique titles, webmasters fixed 500 response bugs, organic traffic was significantly increasing:

Source: analytic data from similar web

Get more useful info: Case study. 7% increase of indexability.

SEO of medical portal about JetOctopus:

At present, JetOctopus is the unique crawler that could scan all webpages really fast. Usability of reports, it’s really easy to work with crawling results. Reports and datatables are formed really fast, a variety of useful options. I will definitely recommend JetOctopus crawler to my SEO friends. I give JetOctopus 9 out of 10 because I’m sure you can make your tool even more better, but now your crawler is cool.

Watch JetOctopus testimonials on Youtube

Watch the recording of webinar about log files analysis

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