17 November, JetOctopus and OMcollective gathered the SEO community in Ghent to answer one question:How is AI reshaping search and what must SEOs do to stay visible in 2025 and...
1. What types of Googlebot exist?
Google has several crawlers and fetchers. They are built for different services and purposes. For us, SEOs, the main interest is in two:...
BrightonSEO is one of the largest search marketing conferences in the world gathering thousands of SEO experts and digital marketers. Originally a local UK meetup it has grown...
At JetOctopus, we believe technical SEO should be fast, visual and actionable. In the first half of 2025, we stayed true to that mission - delivering powerful updates...
Large sites often use rel=canonical to signal the preferred version of duplicate or similar pages and prevent them form ranking in SERPs. SEO specialists state that googlebot...
Technical SEO for large e-commerce websites is one of the most challenging and rewarding areas in search marketing. You're working with millions of URLs, historical issues,...
Big websites operate at a different scale - millions of pages, little unique content, and complex structures. Unlike editorial sites, these pages lack EEAT, backlinks, and stable...
The robots.txt file is a set of instructions (directives) for search engines and other web crawlers that visit your website. Using the robots.txt file, you can prevent bots from...