SEO KPIs and Metrics: What to Track and Why?
Organic search, the most dominant source of trackable internet traffic, contributes to over 53% of all visitors coming to websites. And, if you are like most searchers, you’d prefer clicking on an organic search result over paid ads. Not just this, most searchers are in a hurry to get relevant content for their query. Hence, […]
SEO-Friendly Website Architecture: 13 Experts Share Their Most Effective Techniques
Chaos may be a ladder to growth, but it’s not something you’d want on your website. A poorly organized website — one without a proper website architecture — won’t just form a bad first impression on visitors, but also lead to a higher bounce rate and ultimately, kill conversions. So, it’s vital to structure your […]
Why Is Partial Crawling Bad for Big Websites? How Does It Impact SEO?
There are many situations where search experts talk about conducting partial crawl. For instance, if your website has multiple linguistic versions, you may want the bots to crawl the English version only. Similarly, you may want the bots to crawl a subdomain only when the URL starts in another subdomain. However, partial crawling is not […]
Case Study: How JetOctopus Helped Depositphotos Index 150 Million+ Pages
The case study looks at how a commercial content platform — Depositphotos — had an indexing problem for its 150 million+ pages where only 20% of its pages were indexed by Google. Read on to find out how JetOctopus helped their SEO team uncover and address this issue. There are times when what seems like […]
How to Optimize eCommerce Product Pages for SEO: Best Practices from Experts
To drive organic search traffic, your marketing efforts are likely all too focused on actively creating long-form blog content, guest post outreach, and what have you. Driving traffic to your blog and home pages and getting them to rank high is great — as it boosts your brand awareness, online authority, and credibility — but […]
Internal Links For SEO: The Comprehensive Guide
Internal links are one of the most vital elements of any winning SEO strategy. However, internal linking is often one of the most underrated aspects of SEO that is often overlooked. The reason behind this is probably because most people think of internal links as simply a way to offer relevant information to their readers. […]
How Dynamics of Domains Have Changed Globally In The Last 3 Years? – New Study Finds Out
I’m certain that you’ve repeatedly seen the headlines “40% of websites use WordPress”, “10% of websites sit on Cloudflare”, “PHP X.X. is the most widely used software”. However, there is usually no indication of the type of websites that were analyzed nor their size. So is it really true that almost half of the Internet […]
Core Web Vitals Optimization: Best Practices and Expert Thoughts
It’s no news that Google is gradually increasing its focus on rewarding websites that deliver an outstanding user experience (UX) with better rankings. How well — and how fast — the content on your site’s various pages load lies at the core of delivering a great UX. Conventional website performance metrics like page load time […]
Segmentation SEO For eCommerce Website: How to Skyrocket Your Rankings
Data analytics plays a crucial role in SEO, especially for eCommerce businesses with a vast number of site pages. For eCommerce, a generic SEO strategy may work but will not be as impactful and profitable as a well-thought-out “divide and conquer” SEO strategy. In other words, we’re talking about a segmentation SEO strategy. With segmentation, […]