If search engines receive a lot of 404 response codes, they can reduce the scanning frequency of your website. Also, 404 in the logs can indicate the following problems: Also, 404 response codes in the logs can highlight problems with the site or web pages that broke due to releases, updates, etc. How to find […]
You may meet a situation when you check a page that returned a 4xx or 5xx response code to the search engine (you found this data in the logs). And when checking manually, the page returns a 200 response code. What could be the reason for such a situation? 1. In the logs, you can […]
Regular scanning of the website by search robots ensures the updating of data in the index. The regularly crawled pages will also have an up-to-date snippet in the SERP. However, sometimes crawling is excessive and can cause server overload. If your website is popular and constantly updated, extreme crawling by search engines can even lead […]
When the search robot user-agent requests the web page using the header “If-Modified-Since” or “If-None-Match” and the page has not changed since the requested time (usually this is the last visit of the GoogleBot), the server returns a 304 response code. This signals to the search engine that the web page has not changed since […]
Page load time affects how often your website is crawled by search engines. The slower the pages, the less often the search engine will visit them. That is, pages that respond slowly during the visit of search robots negatively affect the crawling budget of your website. So, we recommend analyzing the slowest pages and optimizing […]
Analysis of the activity of search robots is an important part of technical SEO. Some robots may visit your website too often and overload your web server. At the same time, the number of sessions and conversions with this search engine may be close to zero. Therefore, the activity of such search robots should be […]
Analysis of search engine logs is an important part of the work of SEO specialists. With the help of log analysis, you can get insights on why your website is displayed in the SERP in a certain way. In addition, you may find issues in the logs that prevent your pages from being crawled and […]
Building a new website for your business? Don’t make the mistake of treating search engine optimization (SEO) as an afterthought. Why? Because SEO holds tremendous power as a marketing, brand-building (awareness and credibility), and revenue-driving channel for your business. Here are just some of the numerous statistics that corroborate the importance of SEO for your […]
Google updates its algorithm every other day. Hence, SEO is increasingly evolving into a complex and dynamic discipline. Most of these updates are minor and do not significantly change the SEO landscape. However, a few updates like the Core update and Page Experience update have changed the way search experts approach SEO. Consequently, the search […]
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