When the search robot user-agent requests the web page using the header “If-Modified-Since” or “If-None-Match” and the page has not changed since the requested time (usually this is the last visit of the GoogleBot), the server returns a 304 response code. This signals to the search engine that the web page has not changed since […]
Page load time affects how often your website is crawled by search engines. The slower the pages, the less often the search engine will visit them. That is, pages that respond slowly during the visit of search robots negatively affect the crawling budget of your website. So, we recommend analyzing the slowest pages and optimizing […]
Analysis of the activity of search robots is an important part of technical SEO. Some robots may visit your website too often and overload your web server. At the same time, the number of sessions and conversions with this search engine may be close to zero. Therefore, the activity of such search robots should be […]
Google and other search engines regularly crawl the pages of most websites. However, search engine resources are limited, so bots can crawl certain pages very often and certain pages extremely rarely. Most often, regularly scanned pages are more visible in SERP. And the least scanned pages may even have outdated snippets. Therefore, it is important […]
Before indexing a page, search engines must make at least one visit to that page. For JavaScript sites, the number of visits before indexing will be at least 2 times. Accordingly, you need to monitor the pages ignored by GoogleBot to understand which of your pages will not be indexed. Why is it important to […]
Analysis of search engine logs is an important part of the work of SEO specialists. With the help of log analysis, you can get insights on why your website is displayed in the SERP in a certain way. In addition, you may find issues in the logs that prevent your pages from being crawled and […]
Building a new website for your business? Don’t make the mistake of treating search engine optimization (SEO) as an afterthought. Why? Because SEO holds tremendous power as a marketing, brand-building (awareness and credibility), and revenue-driving channel for your business. Here are just some of the numerous statistics that corroborate the importance of SEO for your […]
Google updates its algorithm every other day. Hence, SEO is increasingly evolving into a complex and dynamic discipline. Most of these updates are minor and do not significantly change the SEO landscape. However, a few updates like the Core update and Page Experience update have changed the way search experts approach SEO. Consequently, the search […]
Being a bit competitive is always a good thing, especially in business. Keeping an eye on your top rivals — what they’re doing, how they’re doing it, and the output of their efforts — spurs innovation, discourages complacency, and provides inspiration to improve. The same holds true in SEO. Whether your website is ranking on […]
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