Analysis of the activity of search robots is an important part of technical SEO. Some robots may visit your website too often and overload your web server. At the same time, the number of sessions and conversions with this search engine may be close to zero. Therefore, the activity of such search robots should be […]
Google and other search engines regularly crawl the pages of most websites. However, search engine resources are limited, so bots can crawl certain pages very often and certain pages extremely rarely. Most often, regularly scanned pages are more visible in SERP. And the least scanned pages may even have outdated snippets. Therefore, it is important […]
Before indexing a page, search engines must make at least one visit to that page. For JavaScript sites, the number of visits before indexing will be at least 2 times. Accordingly, you need to monitor the pages ignored by GoogleBot to understand which of your pages will not be indexed. Why is it important to […]
Analysis of search engine logs is an important part of the work of SEO specialists. With the help of log analysis, you can get insights on why your website is displayed in the SERP in a certain way. In addition, you may find issues in the logs that prevent your pages from being crawled and […]
Building a new website for your business? Don’t make the mistake of treating search engine optimization (SEO) as an afterthought. Why? Because SEO holds tremendous power as a marketing, brand-building (awareness and credibility), and revenue-driving channel for your business. Here are just some of the numerous statistics that corroborate the importance of SEO for your […]
Google updates its algorithm every other day. Hence, SEO is increasingly evolving into a complex and dynamic discipline. Most of these updates are minor and do not significantly change the SEO landscape. However, a few updates like the Core update and Page Experience update have changed the way search experts approach SEO. Consequently, the search […]
Being a bit competitive is always a good thing, especially in business. Keeping an eye on your top rivals — what they’re doing, how they’re doing it, and the output of their efforts — spurs innovation, discourages complacency, and provides inspiration to improve. The same holds true in SEO. Whether your website is ranking on […]
The topmost challenge faced by inbound marketers today is generating traffic and leads. Hence, growing their organic presence/ SEO is their number one priority. Source But when it comes to optimizing a website with thousands or even millions of pages, SEO can be challenging. Though the SEO fundamentals remain the same irrespective of the size […]
Have you ever had a chance to look into the live tail of your website’s access log? You’d expect to see a lot of different user-agents of users’ browsers on your website. But more likely, you’ll find a variety of bots. What is bot traffic? In simple words, when a user uses an internet browser […]
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