Being a bit competitive is always a good thing, especially in business. Keeping an eye on your top rivals — what they’re doing, how they’re doing it, and the output of their efforts — spurs innovation, discourages complacency, and provides inspiration to improve. The same holds true in SEO. Whether your website is ranking on […]
The topmost challenge faced by inbound marketers today is generating traffic and leads. Hence, growing their organic presence/ SEO is their number one priority. Source But when it comes to optimizing a website with thousands or even millions of pages, SEO can be challenging. Though the SEO fundamentals remain the same irrespective of the size […]
It has already become a tradition — to reflect on the results of the past year. Dear customers and colleagues, we are happy to share with you how well we fared in 2021. The volume of data processed since our inception (2018) log lines: 80bln crawled pages: 20bln websites: 40k Our customers Our customer geography […]
Have you ever had a chance to look into the live tail of your website’s access log? You’d expect to see a lot of different user-agents of users’ browsers on your website. But more likely, you’ll find a variety of bots. What is bot traffic? In simple words, when a user uses an internet browser […]
Google is going all-in on user experience. With the introduction of Core Web Vitals and a host of other user-centric updates, the increasing obsession on optimizing the user’s search journey — from entering a search query to landing on the right page with the best possible content quality, relevancy, and load speed — is Google’s […]
With each update, Google’s ranking algorithm is becoming increasingly smarter in determining the quality of content and user experience on websites. Sure, time-tested SEO tactics such as link building and keywords optimization aren’t going anywhere anytime soon — and you must continue working on these as usual — but there are certain SEO trends worth […]
This checklist is designed for all kinds of SEOs who aspire to improve the website’s visibility, increase the site’s indexation, and boost organic traffic at the end of the day. This includes accessibility for proper indexation, optimized site structure, beneficial interlinking, elimination of technical errors, and other aspects of on-site SEO. You have your hands […]
Organic search, the most dominant source of trackable internet traffic, contributes to over 53% of all visitors coming to websites. And, if you are like most searchers, you’d prefer clicking on an organic search result over paid ads. Not just this, most searchers are in a hurry to get relevant content for their query. Hence, […]
Chaos may be a ladder to growth, but it’s not something you’d want on your website. A poorly organized website — one without a proper website architecture — won’t just form a bad first impression on visitors, but also lead to a higher bounce rate and ultimately, kill conversions. So, it’s vital to structure your […]
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