June 26, 2023
by Sofia

Product Update. Data Layer Extraction

The JetOctopus team is delighted to announce an exciting new update that enhances the power and comprehensiveness of website technical SEO audits. We are thrilled to introduce a new dashboard called “Data Layer Extraction.”

What is “Data Layer Extraction” for?

The Data Layer, in the context of JavaScript, serves as an essential mechanism for transferring data from your website to analytics systems. This data can include valuable information about user interactions with various elements on your page, transactions, viewing depth, or the achievement of custom goals. Additionally, these objects play a crucial role in conducting tests and exploring hypotheses related to user conversion and engagement.

However, it’s important to note that the presence of the data layer, like any JavaScript object that loads with the JS page, can impact page speed and overall performance. Therefore, it becomes imperative to monitor and track the number of data layer objects present on your pages.

Insights Offered by the “Data Layer Extraction” Report

If you have initiated a JS crawl, JetOctopus automatically collects data about the Data Layer. To access this valuable information, navigate to the “Extraction” dashboard and select the “Data Layer Extraction” table.

Product Update Data Layer Extraction - JetOctopus - 1

Within this table, you will find comprehensive information about pages with data layers. Additionally, you can discover pages that contain unique events, providing valuable insights into user interactions and behaviors.

We are convinced that  the introduction of the “Data Layer Extraction” dashboard enriches your technical SEO audit capabilities by providing visibility into the data layer’s presence and impact on your website’s performance. Monitoring the data layer allows you to optimize page speed and overall user experience. Leveraging the insights from this report empowers you to make informed decisions to enhance your website’s performance and achieve your SEO goals.

The JetOctopus team remains committed to delivering powerful and comprehensive SEO solutions. Should you have any questions or require further assistance, please don’t hesitate to reach out. We are here to support you every step of the way!

About Sofia
Technical SEO specialist. Sofia has almost 10 years of experience, of which the last 5 years in JavaScript SEO. She is convinced that SEO is a very technical part of digital marketing. And without logs and in-depth data analysis, you can't do effective SEO.



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