Video Guide: Google Search Console integration in JetOctopus

What do you think of when you hear Google Search Console?
Impressions… Clicks… CTR…
Right?

Yes, Google Search Console helps website owners to monitor their site`s performance in SERPs, and it seems that we cannot receive even more value than we already do.

But this is wrong. In this video, we`ll show you how GSC integration works in JetOctopus.

Small Spoilers:

• see the dynamics by comparing the data of impressions, clicks, click-through rate with previous periods to know whether it has increased/dropped, and what is the percent of change.
• cut your website’s performance by sections and get lists of URLs for each scenario.
• find out how your ranking positions correlate with the number of clicks
• which keywords rank more successfully on your website
• which URLs compete with one another for the same query causing cannibalization.

TIP

And, as a dessert, merge the data from three reports – crawl + logs + GSC and find absolutely any information on your website! Find:

1. Pages In site structure, that are visited by bots and receive impressions – and consider them an example to be followed.
2. Pages In site structure, and are also visited by a bot – but on the contrary, bring neither impressions nor clicks – and find out Why.
3. Pages Not In site structure, but get visits and impressions, and bring clicks – they are more likely stealing your traffic.

Timestamps:

• 00:06 Overview: total number of keywords, impressions, clicks, active pages and comparison of data with a particular period”
• 01:59 Insights: which position in SERP brings you more/less traffic, how much words users use to find your website
• 04:04 Impact: overlapping of GSC with crawler data. On which stage (crawling/indexation/impression) your webpages lose opportunities
• 07:04 Keywords: the efficiency of search queries
• 12:14 Cannibalization: how many pages are competing for each query
• 14:04 Winners: list of pages with positive dynamic
• 15:10 Losers: list of pages with negative dynamic
• 16:07 Datatable: how to add GSC metrics to the list of crawled pages
• 20:26 Integration: how to add GSC data to your project