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Product Update: Linking Explorer – a database on interlinking for each page
Interlinking is one of the most powerful tools for the technical optimization of a big web-site. Thanks to interlinking factors it’s easy to get the pages several points up in SERP for super long-tail keywords. On many web-sites we face up typical interlinking problems – non-important pages with too much weight, overspammed or insufficient anchors distribution, […]
Product Update: Compare Crawls
JetOctopus new product update is out! You can now compare two different crawl reports and see crawl evolutions! With our unique module, you will be able not only to watch SEO dynamics in overall but also to compare changes in segments of your website. This approach helps to identify the strengths and the weaknesses of each segment […]
Wanna know which pages bots visit/ignore and why? Use logs analyzer
Logs files register each request the web server receives. If you want to get SEO insights from logs, you’ll need to deal with heavy-data processing. That can only be done by an enterprise-grade logs analyzer. Jetoctopus precisely shows how any bot is crawling your pages, so you can optimize your site to increase organic visibility. […]
How to canonize URLs. Dos and don’ts
When search bot crawls your website and finds similar data on multiple URLs, it doesn’t know how to treat your content. In most cases, bot trusts the clues you give it (unless you trying to manipulate search results). So, the game plan is to specify which pages are original and which are appreciably similar. Let’s […]
Big Google Search Console Update in JetOctopus
We are so excited by this update because it totally changes the way of interacting with GSC data. We used to watch the trends of Impressions, Clicks, CTR, Positions, etc. It gave us a general understanding of the situation in SERP but it didn’t give us any details. But this is not the case anymore! […]
Robots.txt: 8 Common Mistakes and How to Avoid Them
Yes, Robots.txt can be ignored by bots and yes, it’s not secure: everyone could see the content of this file. Nevertheless, well-considered robots.txt helps to deliver your content to bots and omit low-priority pages in SERP. At first glance, giving directories is an easy task but any kind of management requires your attention. Let’s go […]
Simple Lifehack: How to Create a Site That Will Never Go Down
Recently we’ve read the sad post on Facebook about sudden hardware malfunction. There was no one to help, and cunning competitors used to submit URL tools and as a result, the website was overthrown from the TOP organic search positions. The conclusion: the website needs to be monitored more thoroughly and the bugs fixed without […]
What You Should Know About rel=next and rel=prev Google update
Recently Google Webmaster Central Office announced a series of SEO updates with a hashtag #springiscomning in Twitter. News about the new way Google will treat pagination affected SEO community greatly. Let the dust settle and get to the bottom of this news. Winter Spring is Coming! On March 21, 2019 @googlewmc posted the following tweet: Vague […]
Page Speed: How it Impacts Your SEO and How to Accelerate It
Google has included site speed (and as a result, page speed) as a signal in search ranking algorithms. There is no doubt that speeding up websites is crucial. JetOctopus team encourages you to start looking at your webpages speed — not only to improve your ranking in Google, but also to improve users experience. Surveys […]