Video Guide: Google Search Console integration in JetOctopus
What do you think of when you hear Google Search Console?Impressions… Clicks… CTR…Right? Yes, Google Search Console helps website owners to monitor their site`s performance in SERPs, and it seems that we cannot receive even more value than we already do. But this is wrong. In this video, we`ll show you how GSC integration works […]
How Googlebot Crawls Your Pages. Logs Insights
You probably know log files are treasure troves. You can see how bots crawl your pages, which content is frequently visited, or vice-versa, ignored by bots. But often SEOs don’t know how to get the value of logs – it’s time-consuming to explore the sheer volume of data manually, and analytics tools may be costly. […]
How to migrate a site without SEO drop. Case study
Such issues as broken links, error HTTP responses, and duplications often come out and cause SEO drops for months. The good news is that it’s still possible to move your site with minimum loss in website traffic. In this case, we would like to share with you a migration strategy that has worked well with […]
Hreflang tags case study. 7% increase of indexability
Hreflangs implementation can become complex when working with a high number of languages and countries. The best way to handle this task is to learn from the experience of similar websites. This case walks you through monitoring and troubleshooting hreflangs on enterprise-level platforms with 1,5 mln pages and 2,5+ monthly visits. What’s inside A little […]
How Preply.com increased site’s indexation for 300% over a year.
SEO leader Ihor Bankovskiy has been working with JetOctopus for a year. In this article he shares the results of regular crawling & logs analysis on the global tutor platform Preply.com Insights on technical optimization, Ihor’s feedback about the crawler, and much more. Jetoctopus Testimonials. Preply.com experience A few facts about the website: What was the process […]
Sitemap as a True Damager
While most of SEOs share an understanding that submitting a sitemap to Google Search Console is important, they may not know the intricacies of how to implement them in a way that drives SEO KPIs. Here is how to find and fix problems in the website’s structure and optimize a sitemap both for Googlebot and […]
Case study. Medical Niche. Dramatic 40% SEO decrease
Medical portal with 700K pages and 2.7M monthly visits experienced 40% SEO decrease. We conducted a comprehensive technical audit to find the reason for the issue and developed a plan for technical optimization. Here are the most actionable insights. How duplicates and 5xx bugs hurt crawl budget What was done: 1. We conducted a comprehensive […]
Why Partial Technical Analysis Harms Your Website
Have you ever faced SEO drop? So did we. Guided by data of partial crawl, our SEO had deleted relevant content (30 % of the site!) which led to the dramatic traffic drop. The lesson we learned is that partial technical audit is useless and even harmful. Why? Read below to avoid repeating our mistakes. […]
Work with Rel=canonical Like a Pro
Canonical tags were created to fix duplicate content issues. In a nutshell, if you have 3 duplicate pages (or approximately similar ones) you should pick just one of them to be shown in Google. Canonicalization is a way to help Googlebot decide what page to show in the SERP. However, rel=canonical tags don’t help the […]