Author

Serge Bezborodov

Co-founder and CTO, JetOctopus

Serge Bezborodov is the co-founder and CTO of JetOctopus, where he leads product engineering and has been building software for more than 10 years. His main focus is log file analysis and the way Googlebot and AI crawlers actually move through large websites, a topic he regularly takes to conference stages including BrightonSEO. On the blog, Serge shares findings from billions of crawled pages and log lines and shows how SEO teams can turn that data into fixes.

How Dynamics of Domains Have Changed Globally In The Last 3 Years? – New Study Finds Out

I’m certain that you’ve repeatedly seen the headlines “40% of websites use WordPress”, “10% of websites sit on Cloudflare”, “PHP X.X. is the most widely used software”. However, there is usually no indication of the type of websites that were analyzed nor their size. So is it really true that almost half of the Internet […]

Core Web Vitals Optimization: Best Practices and Expert Thoughts

It’s no news that Google is gradually increasing its focus on rewarding websites that deliver an outstanding user experience (UX) with better rankings. How well — and how fast — the content on your site’s various pages load lies at the core of delivering a great UX. Conventional website performance metrics like page load time […]

How Googlebot almost killed an e-commerce website with extreme crawling

Today there are a lot of SEOs who have already realized that the indexability of a website has a crucial impact on organic traffic increase. Those guys are doing their best to optimize the crawl budget and get really excited when Googlebot visits rate increases. But this case talks the opposite. Introduction Our client is […]

Server Log Analysis – interview with Serge Bezborodov, CTO of JetOctopus

Find out how to get the most use out of Log files analysis merged with crawl data, data from GSC, and Google analytics. In this webinar Craig Campbell, SEO trainer & Consultant at Craig Campbell SEO and Serge Bezborodov, CTO of JetOctopus discuss crucial questions in the SEO world. You will find out: Timestamps 00:09 […]

How Googlebot Crawls Your Pages. Logs Insights

You probably know log files are treasure troves. You can see how bots crawl your pages, which content is frequently visited, or vice-versa, ignored by bots. But often SEOs don’t know how to get the value of logs – it’s time-consuming to explore the sheer volume of data manually, and analytics tools may be costly. […]

Sitemap as a True Damager

While most of SEOs share an understanding that submitting a sitemap to Google Search Console is important, they may not know the intricacies of how to implement them in a way that drives SEO KPIs. Here is how to find and fix problems in the website’s structure and optimize a sitemap both for Googlebot and […]

How we scanned the Internet and what we’ve found

Have you ever thought how many websites there are on the Internet and what is going on with them? I was always wondering if it is possible to see all the domains there are on the Internet instead of analyzing the given small selected number. Here are the results of my research. How many websites […]

TOP 5 fashion shops. Technical epic fails (H&M, Asos, Nordstrom, Gamiss, Uniqlo)

Looking at the websites that get a lot of traffic some might think that this is due to their technical perfection. Others are convinced that the older such websites are, the more traffic they get thanks to age and trust. Let’s check who is right with quickly developing fields in e-commerce – fashion industry. To […]

Product Update: Linking Explorer – a database on interlinking for each page

Interlinking is one of the most powerful tools for the technical optimization of a big web-site. Thanks to interlinking factors it’s easy to get the pages several points up in SERP for super long-tail keywords. On many web-sites we face up typical interlinking problems – non-important pages with too much weight, overspammed or insufficient anchors distribution, […]