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Most agencies already own the data for a technical SEO client dashboard. The trouble is that it lives in reports built for the SEO team, full of status codes, crawl depth charts and filters that make sense only to the person who set them up. Send that to a client, and the call turns into […]
Tool consolidation in technical SEO rarely starts as a plan, because nobody designs a stack with seven logins. It grows one sensible purchase at a time: a desktop crawler for audits, a log tool when a client asks why Googlebot ignores half the catalog, a Search Console exporter once the 1,000-row limit gets in the […]
Your phone traffic and your phone revenue do not match, and the gap is bigger than most teams think. Across 1.5 billion shoppers, Salesforce measured mobile at 79% of eCommerce traffic and about 70% of orders. Contentsquare puts the same thing in conversion terms: in retail, mobile converts at 2.0% against 3.7% on desktop. Some […]
Two Shopify stores in unrelated categories, different themes, different agencies, and the crawl comes back with the same eight problems. That repetition is the useful part of Shopify eCommerce SEO. The platform is hosted and templated, so the issues arrive pre-installed rather than accumulating over years of bad decisions: fixed URL prefixes, collection-scoped product URLs, […]
You built a page for every store, every pickup point and every city you deliver to. Six months later half of them are not in the index, the other half rank for each other’s queries, and nobody on the team can explain which page Google actually decided to show. That is the most common failure […]
SEO for fashion ecommerce runs into a problem that other verticals get to ignore. Filters are the best thing on a fashion category page for a shopper and the most expensive thing on it for a crawler, and the two facts do not cancel out. Worldwide fashion ecommerce generated US$1.33 trillion in revenue in 2025 […]
SEO for marketplaces is not single-store ecommerce SEO at a larger scale. It is a different discipline, and the reason is structural. Marketplaces now carry the majority of online retail: Euromonitor reports that online marketplaces achieved 62% of global retail e-commerce sales in 2024, reaching USD 2.4 trillion. That scale comes with a constraint no […]
Ecommerce pagination SEO produces more internal tickets than almost any other technical topic, and most of them open the same way. Page 2 of a category is not ranking, and somebody wants it fixed. Settle one thing before you touch a canonical tag. Page 2 not ranking is the expected outcome. Nobody searches for page […]
Ecommerce schema SEO usually gets handled as an implementation job. You add Product markup, run one sample product through the Rich Results Test, see a green tick and close the ticket. Six months later a competitor’s listing carries a price, a star rating and a stock status, and yours is a plain blue link. The […]
Most teams treat alt text as a box to tick. Write something, move on, and if the CMS filled the field with the file name, that counts. At ten products the approach survives. At four thousand SKUs with variants, feeds and a migration in the history, it produces a catalog where the images are technically […]
Researching a competitor starts with crawling their site and on sites with basic anti-scraping protection a default crawl often stops partway through. JetOctopus handles this with a dedicated Stealth crawl mode and joins what it finds with Ahrefs data and your own Search Console, GA4 and log data. This guide shows how JetOctopus, a cloud-based […]
When Googlebot and AI bots spend crawl budget on your login pages, filtered duplicates and dead 404s, they’re not spending that time on the pages that actually matter. On large, frequently updated sites, that wasted crawl activity translates directly into slower indexation, stale SERP snippets and lost visibility on pages that should be driving revenue. […]
The tools your agency pays for every month should earn their seat at the table. The problem is most SEO stacks grow by accident; one subscription added for a pitch, another inherited from a previous team lead, a third because a client asked about backlinks once. The inevitable situation looks like this: bloated tooling costs, […]
Ecommerce SEO audits are chaotic by nature. When you’re responsible for a store with millions of SKUs, endless category combinations and a CMS that seems determined to spawn duplicate URLs overnight, it’s no wonder things get messy. Faceted navigation bloats your index, crawl budget evaporates into parameterized pages no human has ever seen, and page […]
