Get tech SEO insights backed by 890 billion log lines
Challenges before the start of collaboration Every technical decision on a marketplace this size begins with a log file and at hundreds of millions of log lines a month log files stop behaving like files. The team could open them and they could read them, but reading is not analysis. Filtering was slow, queries were […]
Why is internal linking so important? For a page on a website to receive even one organic visit from Google SERP, it takes a long journey. A page should be created, crawled by Googlebot, added to Google’s Index, ranked in SERP and a user should click on it. By creating many pages on a website, […]
When we launched the JetOctopus MCP a few weeks ago, it could read everything: crawl data, server logs, Search Console, all answerable in plain language. The most common reply we got back was a fair one. “Great. Now let me actually do something with it.” So we did. The MCP is no longer a read-only […]
Every SEO team I know is sitting on a mountain of data and starving for answers. The problem isn’t access; it’s the time it takes to get from question to answer. Which pages is Googlebot ignoring? Where is the crawl budget being wasted? Which technical issues are actually hurting rankings versus which ones just look […]
“Do I need canonical tags on every page of my site?” It’s one of the most common questions in technical SEO and the answer is more nuanced than a simple yes or no. Most sites have more duplication than they realize. Filtered category pages are a classic example: you set up robots.txt rules, point canonicals […]
Chaos may be a ladder to growth, but it’s not something you’d want on your website. A poorly organized website (one without a proper website structure) won’t just form a bad first impression on visitors, but also lead to a higher bounce rate and ultimately, kill conversions. And if you think that’s just a UX […]
What types of Googlebot exist? Just a couple of years ago, Python was a hot topic: “Python for technical SEO”, “Python for log file analysis”, “Making friends with Python”. But suddenly, in late 2022, everything changed with the introduction of ChatGPT-3. Instead of spending a long evening writing code to process a CSV file, now […]
Most SEO audits stop at what crawlers and analytics platforms report. Log files go further: they record what search engines actually did on your server, with no sampling, no estimation and no third-party interpretation. This checklist is built for SEOs who need that level of precision: practitioners managing large or complex sites where crawl budget […]
1. What types of Googlebot exist? Google has several crawlers and fetchers. They are built for different services and purposes. For us, SEOs, the main interest is in two: Googlebot Smartphone and Googlebot Desktop. Years ago, switching to mobile-first indexing was a hot topic, as it changed the crawl ratio between the two bots. However, […]
You attended Serge Bezborodov’s talk at brightonSEO San Diego.His session “AI Bots: What They Crawl and Why” is now available for download. Discover how AI-powered crawlers evaluate your site – and what SEOs must change to stay visible in the new AI-driven search era. How AI bots decide what to crawl and display Essential SEO […]
What is JO Internal Linker JetOctopus Internal Linker is built to create an additional internal linking layer for large websites, addressing gaps in existing link structures. It identifies weak points by analyzing crawl budget, keyword data, and page performance from GSC, then generates the internal links needed to strengthen those areas. The core concept is […]
Big websites operate at a different scale – millions of pages, little unique content, and complex structures. Unlike editorial sites, these pages lack EEAT, backlinks, and stable indexation due to dynamic factors like stock or filters. For SEOs, it’s a constant juggling act: rigid platforms, slow teams, and limited control – but the same pressure […]
A sudden drop in website traffic and lost keyword ranking could be your worst nightmare as a website owner or content marketer. Fortunately, we can help you understand why your website could be losing online visibility and how you can fix these issues quickly. You can prevent any further loss of rankings, conversions, and loss […]
JetOctopus has switched logs quota calculation from pages to usual log lines.What does it mean? Now we are calculating user quota limits by the number of requests made from verified Googlebot, Bing, and Baidu bots to regular HTML pages only.Bot requests to images, CSS/JS objects, and other media files are not counted as usage of […]
Have you ever had a chance to look into the live tail of your website’s access log? You’d expect to see a lot of different user-agents of users’ browsers on your website. But more likely, you’ll find a variety of bots. What is bot traffic? In simple words, when a user uses an internet browser […]
With each update, Google’s ranking algorithm is becoming increasingly smarter in determining the quality of content and user experience on websites. Sure, time-tested SEO tactics such as link building and keywords optimization aren’t going anywhere anytime soon — and you must continue working on these as usual — but there are certain SEO trends worth […]
Blog posts and guides bring traffic to the top of the funnel. Product pages bring buyers. That is why SEO for ecommerce product pages pays back faster than almost any other work on a large catalog: the searcher already knows what they want, and your page either answers that query cleanly or hands the sale […]
