Get tech SEO insights backed by 890 billion log lines
You know the situations when you’ve got a 47-tab crawl export and a standup in twenty minutes. Every crawl produces thousands of data points. Broken canonicals, thin pages, orphan URLs, pages Google ignores, title tags quietly cannibalizing each other. The data isn’t really the problem. The problem is that the hours your team burns reading […]
The topmost challenge faced by inbound marketers today is generating traffic and leads. Hence, growing their organic presence/ SEO is their number one priority. The market reflects this reality. The enterprise SEO platforms market was valued at $9.63 billion in 2024 and is projected to reach $58.2 billion by 2035. Separately, 55% of enterprise-level companies […]
Why do you need a site migration checklist Site migration is one of the highest-risk SEO operations. A single mistake during migration can: If you’ve never done a site migration before, this checklist exists to answer one simple question:What exactly do I need to do to migrate a site without losing traffic? This is not […]
How Search Works in 2026 Search has fundamentally changed. In 2025, visibility is no longer determined only by Google. Websites are now discovered, evaluated, and surfaced by: Modern SEO requires understanding how all these systems access your site and ensuring that your content is discoverable for both search engines and AI models.Logs have become the […]
2025 has been an intense and highly productive year for JetOctopus.Search is evolving beyond traditional rankings – AI systems now play a central role in how content is discovered and evaluated. This year, we focused on helping SEO teams understand how their websites are actually crawled, interpreted, and surfaced by both search engines and AI […]
2024 has been a landmark year for JetOctopus! We’ve made waves at top industry conferences worldwide, including BrightonSEO (UK), E-commerce Berlin Expo (Germany), and TechSEOConnect (US), connecting with leaders and innovators in the SEO and e-commerce space. We’re proud to welcome big-name brands like DeliveryHero, Hubspot, Trendyol, Bukalapak, Wallapop, and many more to our growing list of clients. These partnerships […]
We are excited to announce that our CEO was a recent guest on The SEO Mindset podcast. In this week’s episode, Tazmin Suleman, the show’s host, had a fascinating conversation with our CEO about the qualities of a good leader. Julia Nesterets, the episode’s guest, shared her extensive knowledge and recent experiences on the topic, […]
2022 – a year of Indestructibility. Releases 2022 JetOctopus’ 2022 was interesting and full of new updates and releases, despite the difficult circumstances. We have made our product even more user-friendly and continue to work so that technical SEO could give good results with organic traffic from Google. Let’s take a look back at how […]
Building a new website for your business? Don’t make the mistake of treating search engine optimization (SEO) as an afterthought. Why? Because SEO holds tremendous power as a marketing, brand-building (awareness and credibility), and revenue-driving channel for your business. Here are just some of the numerous statistics that corroborate the importance of SEO for your […]
Google updates its algorithm every other day. Hence, SEO is increasingly evolving into a complex and dynamic discipline. Most of these updates are minor and do not significantly change the SEO landscape. However, a few updates like the Core update and Page Experience update have changed the way search experts approach SEO. Consequently, the search […]
Being a bit competitive is always a good thing, especially in business. Keeping an eye on your top rivals — what they’re doing, how they’re doing it, and the output of their efforts — spurs innovation, discourages complacency, and provides inspiration to improve. The same holds true in SEO. Whether your website is ranking on […]
It has already become a tradition — to reflect on the results of the past year. Dear customers and colleagues, we are happy to share with you how well we fared in 2021. The volume of data processed since our inception (2018) log lines: 80bln crawled pages: 20bln websites: 40k Our customers Our customer geography […]
Google is going all-in on user experience. With the introduction of Core Web Vitals and a host of other user-centric updates, the increasing obsession on optimizing the user’s search journey — from entering a search query to landing on the right page with the best possible content quality, relevancy, and load speed — is Google’s […]
There are many situations where search experts talk about conducting partial crawl. For instance, if your website has multiple linguistic versions, you may want the bots to crawl the English version only. Similarly, you may want the bots to crawl a subdomain only when the URL starts in another subdomain. However, partial crawling is not […]
Data analytics plays a crucial role in SEO, especially for eCommerce businesses with a vast number of site pages. For eCommerce, a generic SEO strategy may work but will not be as impactful and profitable as a well-thought-out “divide and conquer” SEO strategy. In other words, we’re talking about a segmentation SEO strategy. With segmentation, […]
It was a fruitful, very dynamic and eventful 2020 for JetOctopus. Yes, it is not a common start when talking about 2020 as it usually starts with a “dramatically tough year… COVID… pandemic…crisis, etc. Yes, it’s all true but I want to talk about another side of 2020 for JetOctopus. It was a great adventure […]
It’s often difficult for SEOs to monitor whether experiments that you`ve tried on the website have worked out or didn’t have any positive impact on Tech SEO criteria. Here is why we suggest using the Compare Crawl option and see all the changes in dynamics by any crawl report you need: In our short video-guide, […]
Technical SEO analysis allows us to see the website`s performance and detect the main technical issues which prevent your website from high positions in SERP. And usually, tools for tech SEO audit provide SEOs with endless lists of URLs, that require additional bulky actions with Excel sheets to sort all out by issues before one […]
Backlinks play a significant role in the SEO of the website. Quality backlinks increase your site’s credibility from the search bot`s perspective and drive more organic traffic. That is why adding backlinks quick-check to your Tech SEO routine will reveal even more SEO opportunities and problems. – But SEOs already have a bunch of reports […]
