November 4, 2020
by Koray Tuğberk GÜBÜR
Importance of Ranking Signal Consolidation, Web Entity Hierarchy and Clean URL Structure for Better Communication with Search Engines
In this SEO Case Study, with the help of SEO Theories, Practices, and Concepts, we will explain how a simple URL structure, a clear and logical Site Hierarchy including Faceted...
July 29, 2020
by Serge Bezborodov
How Googlebot almost killed an e-commerce website with extreme crawling
Today there are a lot of SEOs who have already realized that the indexability of a website has a crucial impact on organic traffic increase. Those guys are doing their best to...
June 3, 2020
by Elena Bespalova
SEO case study. How TemplateMonster found 3 mln.orphaned pages that were regularly visited by Google search bot.
We’ve recently applied this Tech SEO Checklist to help TemplateMonster migrate to a new UI and new CMS without legacy SEO troubles.  templatemonster.com We’ve found 3...
May 27, 2020
by Serge Bezborodov
How Googlebot Crawls Your Pages. Logs Insights
You probably know log files are treasure troves. You can see how bots crawl your pages, which content is frequently visited, or vice-versa, ignored by bots. But often SEOs don’t...
May 27, 2020
by Ann
How to migrate a site without SEO drop. Case study
Such issues as broken links, error HTTP responses, and duplications often come out and cause SEO drops for months. The good news is that it’s still possible to move your site...
May 27, 2020
by Ann
Hreflang tags case study. 7% increase of indexability
Hreflangs implementation can become complex when working with a high number of languages and countries. The best way to handle this task is to learn from the experience of...
May 27, 2020
by Julia Nesterets
How Preply.com increased site’s indexation for 300% over a year.
SEO leader Ihor Bankovskiy has been working with JetOctopus for a year. In this article he shares the results of regular crawling & logs analysis on the global tutor...
May 27, 2020
by Serge Bezborodov
Sitemap as a True Damager
While most of SEOs share an understanding that submitting a sitemap to Google Search Console is important, they may not know the intricacies of how to implement them in a way...
May 27, 2020
by Julia Nesterets
Case study. Medical Niche. Dramatic 40% SEO decrease
Medical portal with 700K pages and 2.7M monthly visits experienced 40% SEO decrease. We conducted a comprehensive technical audit to find the reason for the issue and developed a...
May 27, 2020
by Serge Bezborodov
TOP 5 fashion shops. Technical epic fails (H&M, Asos, Nordstrom, Gamiss, Uniqlo)
Looking at the websites that get a lot of traffic some might think that this is due to their technical perfection. Others are convinced that the older such websites are, the more...

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