Big websites operate at a different scale – millions of pages, little unique content, and complex structures. Unlike editorial sites, these pages lack EEAT, backlinks, and stable indexation due to dynamic factors like stock or filters. For SEOs, it’s a constant juggling act: rigid platforms, slow teams, and limited control – but the same pressure […]
Why is internal linking so important? For a page on a website to receive even one organic visit from Google SERP, it takes a long journey. A page should be created, crawled by Googlebot, added to Google’s Index, ranked in SERP, and a user should click on it. By creating many pages on a website, […]
The robots.txt file is a set of instructions (directives) for search engines and other web crawlers that visit your website. Using the robots.txt file, you can prevent bots from scanning (visiting) your website or its individual pages or subfolders. If the file is incorrectly configured, whether accidentally or due to a technical error, the entire […]
Crawling and discovering a page by search bots is the basic and very first stage for recieving organic traffic. If you want the page to appear in Google or other search engines’ results, it must be available for crawling. If an important page is blocked from crawling, it won’t appear in the SERP. One of […]
In this article, we will explore the reasons behind discrepancies in the “Page Indexing” report of Google Search Console – why the reported number of pages might exceed crawling results, or conversely, why it could be fewer. Analyzing these issues can be instrumental in detecting and promptly rectifying problems with indexing. Why were fewer pages […]
In this article, we will guide you on what to do if you encounter redirect chains while scanning your website. Redirect chains occur when a page redirects the client’s browser to another page, and then another, and then another. The number of redirects in a chain can be quite large; if it is more than […]
In this article, we will guide you on how to handle old content: whether to archive it, delete it, or keep it on your website. What to do with old content? When dealing with outdated or old content, there are various approaches to consider. The first option is to delete the content entirely, while the […]
In this article, we will delve into the crucial role that CSS/stylesheets play in search engine optimization (SEO). Understanding their impact and learning how to effectively analyze them can greatly contribute to optimizing your website’s performance and visibility in search engine results. Why is it important to check CSS and stylesheets files? CSS and Stylesheets […]
Pagination pages play a crucial role in the structure of websites, providing users with organized access to a large amount of content. However, if these pages aren’t properly managed for indexability or proper crawling permissions through robots.txt, it can lead to decreased visibility on search engines. Similarly, if the pagination is 404, then this can […]
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