Author: Serge Bezborodov
Serge is the co-founder and CTO of JetOctopus, a tech SEO expert and log-file analysis enthusiast with over a decade of programming experience. A passionate advocate for data-driven SEO, he regularly shares insights from billions of crawled pages and analyzed log lines, helping SEOs turn complex data into actionable strategies.
You can find Serge on Twitter and LinkedIn.
July 14, 2026
by Serge Bezborodov
Why is internal linking so important? For a page on a website to receive even one organic visit from Google SERP, it takes a long journey. A page should be created, crawled by...
June 19, 2026
by Serge Bezborodov
When we launched the JetOctopus MCP a few weeks ago, it could read everything: crawl data, server logs, Search Console, all answerable in plain language. The most common reply we...
June 8, 2026
by Serge Bezborodov
Every SEO team I know is sitting on a mountain of data and starving for answers. The problem isn't access; it's the time it takes to get from question to answer. Which...
March 27, 2026
by Serge Bezborodov
"Do I need canonical tags on every page of my site?" It's one of the most common questions in technical SEO and the answer is more nuanced than a simple yes or no. Most sites...
March 9, 2026
by Serge Bezborodov
January 4, 2026
by Serge Bezborodov
Chaos may be a ladder to growth, but it’s not something you’d want on your website. A poorly organized website (one without a proper website structure) won’t just form a bad...
December 22, 2025
by Serge Bezborodov
What types of Googlebot exist? Just a couple of years ago, Python was a hot topic: “Python for technical SEO”, “Python for log file analysis”, “Making friends with Python”....
November 20, 2025
by Serge Bezborodov
Most SEO audits stop at what crawlers and analytics platforms report. Log files go further: they record what search engines actually did on your server, with no sampling, no...
November 13, 2025
by Serge Bezborodov
1. What types of Googlebot exist? Google has several crawlers and fetchers. They are built for different services and purposes. For us, SEOs, the main interest is in two:...
October 13, 2025
by Serge Bezborodov
You attended Serge Bezborodov's talk at...
June 20, 2025
by Serge Bezborodov
What is JO Internal Linker JetOctopus Internal Linker is built to create an additional internal linking layer for large websites, addressing gaps in existing link structures....
May 29, 2025
by Serge Bezborodov
Big websites operate at a different scale - millions of pages, little unique content, and complex structures. Unlike editorial sites, these pages lack EEAT, backlinks, and stable...
January 24, 2025
by Serge Bezborodov
April 8, 2023
by Serge Bezborodov
A sudden drop in website traffic and lost keyword ranking could be your worst nightmare as a website owner or content marketer. Fortunately, we can help you understand...
April 7, 2023
by Serge Bezborodov
April 7, 2023
by Serge Bezborodov
April 22, 2022
by Serge Bezborodov
JetOctopus has switched logs quota calculation from pages to usual log lines.What does it mean? Now we are calculating user quota limits by the number of requests made from...
December 20, 2021
by Serge Bezborodov
Have you ever had a chance to look into the live tail of your website’s access log? You’d expect to see a lot of different user-agents of users’ browsers on your website. But...
November 8, 2021
by Serge Bezborodov
With each update, Google’s ranking algorithm is becoming increasingly smarter in determining the quality of content and user experience on websites. Sure, time-tested SEO...
September 2, 2021
by Serge Bezborodov
To drive organic search traffic, your marketing efforts are likely all too focused on actively creating long-form blog content, guest post outreach, and what have you. Driving...
August 27, 2021
by Serge Bezborodov
Internal links are one of the most vital elements of any winning SEO strategy. However, internal linking is often one of the most underrated aspects of SEO that is often...