17 November, JetOctopus and OMcollective gathered the SEO community in Ghent to answer one question:How is AI reshaping search and what must SEOs do to stay visible in 2025 and beyond?Across multiple expert sessions, one insight became clear:Search is no longer Google-only and AI has fundamentally changed how content is discovered. Below are the 7 […]
Most SEO audits stop at what crawlers and analytics platforms report. Log files go further: they record what search engines actually did on your server, with no sampling, no estimation and no third-party interpretation. This checklist is built for SEOs who need that level of precision: practitioners managing large or complex sites where crawl budget […]
1. What types of Googlebot exist? Google has several crawlers and fetchers. They are built for different services and purposes. For us, SEOs, the main interest is in two: Googlebot Smartphone and Googlebot Desktop. Years ago, switching to mobile-first indexing was a hot topic, as it changed the crawl ratio between the two bots. However, […]
You attended Serge Bezborodov’s talk at brightonSEO San Diego.His session “AI Bots: What They Crawl and Why” is now available for download. Discover how AI-powered crawlers evaluate your site – and what SEOs must change to stay visible in the new AI-driven search era. How AI bots decide what to crawl and display Essential SEO […]
At JetOctopus, we believe technical SEO should be fast, visual and actionable. In the first half of 2025, we stayed true to that mission – delivering powerful updates designed to give SEO professionals more control, deeper insights and tangible results. Now, we’re sharing a behind-the-scenes look at the journey so far and a sneak peek […]
Large sites often use rel=canonical to signal the preferred version of duplicate or similar pages and prevent them form ranking in SERPs. SEO specialists state that googlebot very often ignores canonical tags on large e-commerce and enterprise sites, leading to hundreds or thousands of unwanted pages ranking instead of the intended URL. What are the […]
Technical SEO for large e-commerce websites is one of the most challenging and rewarding areas in search marketing. You’re working with millions of URLs, historical issues, technical debt, and unexpected surprises, sometimes all at once. Crawling isn’t a “nice-to-have” in this environment. It’s a foundational activity that helps uncover deep technical problems and build a […]
Big websites operate at a different scale – millions of pages, little unique content, and complex structures. Unlike editorial sites, these pages lack EEAT, backlinks, and stable indexation due to dynamic factors like stock or filters. For SEOs, it’s a constant juggling act: rigid platforms, slow teams, and limited control – but the same pressure […]
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