Let’s talk about SEO. But not only about it
April 24, 2026
by Stanislav Dashevskyi
JavaScript powers modern web experiences, but it also creates some of the most serious, hidden SEO risks. Inconsistencies, like JS rewriting canonicals or titles, can trigger...
April 23, 2026
by Stanislav Dashevskyi
Localizing a site into multiple languages has shifted from basic translation to influencing how your content is understood, indexed and mapped to intent across global markets....
April 17, 2026
by Stanislav Dashevskyi
If you want to grow organic search revenue, you need to know which SEO metrics to track - and what each one is actually telling you. This guide covers the most important SEO...
April 17, 2026
by Stanislav Dashevskyi
When it comes to SEO, it is dangerously easy to drown in data. Technical audits, keyword rankings, backlink counts, crawl stats - the list never ends. But data alone does not...
April 10, 2026
by Stanislav Dashevskyi
Google’s 2024 update on faceted navigation confirmed something technical SEOs have been dealing with for years: uncontrolled facets are one of the biggest sources of crawl...
April 7, 2026
by Stanislav Dashevskyi
Rankings and traffic are no longer the starting point. They’re the outcome of decisions made before a user ever reaches the SERP. AI-driven systems now determine what information...
March 20, 2026
by Sofia
If you use dynamic or client-side rendering, make sure Googlebot sees the correct HTML and content. With dynamic rendering, pre-rendering applies only to search engines and...
March 10, 2026
by Stanislav Dashevskyi
Search is changing faster than ever - and 2025 was the year that made it impossible to ignore. AI tools are crawling your site, training on your content, and...
March 9, 2026
by Serge Bezborodov
February 23, 2026
by Stanislav Dashevskyi
https://youtube.com/live/PstpHArlbiM This article is based on the third and final part of the JetOctopus AI webinar series. You can see part one here and part two here...
January 30, 2026
by Stanislav Dashevskyi
https://youtube.com/live/pImjgJ46nJI This article is based on the second part of the JetOctopus AI webinar series. You can read part one here. AI visibility is no longer...
January 21, 2026
by Julia Nesterets
Why do you need a site migration checklist Site migration is one of the highest-risk SEO operations. A single mistake during migration can: wipe out years of organic...
January 16, 2026
by Stanislav Dashevskyi
https://youtube.com/live/a2HxWmf_u_0 AI bots now account for roughly 50% of Google bot activity and 75% of that traffic comes from user searches, not just training crawls,...
January 5, 2026
by Julia Nesterets
How Search Works in 2026 Search has fundamentally changed. In 2025, visibility is no longer determined only by Google. Websites are now discovered, evaluated, and surfaced by...
December 26, 2025
by Julia Nesterets
2025 has been an intense and highly productive year for JetOctopus.Search is evolving beyond traditional rankings - AI systems now play a central role in how content is...
December 22, 2025
by Serge Bezborodov
What types of Googlebot exist? Just a couple of years ago, Python was a hot topic: “Python for technical SEO”, “Python for log file analysis”, “Making friends with Python”....
December 4, 2025
by Julia Nesterets
https://www.youtube.com/watch?v=rSxfUjht8-g Keywords Analysis: data-driven on-page optimization You know which pages rank for which queries in Google Search Console. But...
December 2, 2025
by Stanislav Dashevskyi
17 November, JetOctopus and OMcollective gathered the SEO community in Ghent to answer one question:How is AI reshaping search and what must SEOs do to stay visible in 2025 and...
November 13, 2025
by Serge Bezborodov
1. What types of Googlebot exist? Google has several crawlers and fetchers. They are built for different services and purposes. For us, SEOs, the main interest is in two:...
October 13, 2025
by Serge Bezborodov
You attended Serge Bezborodov's talk at...
August 29, 2025
by Stanislav Dashevskyi
At JetOctopus, we believe technical SEO should be fast, visual and actionable. In the first half of 2025, we stayed true to that mission - delivering powerful updates...
August 29, 2025
by Stanislav Dashevskyi
Large sites often use rel=canonical to signal the preferred version of duplicate or similar pages and prevent them form ranking in SERPs. SEO specialists state that googlebot...
August 26, 2025
by Sofia
Analyzing search engine logs is a core task for technical SEOs. Log files contain 100% accurate information about how search engines crawl your website, which makes log analysis...
August 1, 2025
by Serge Bezborodov
Technical SEO for large e-commerce websites is one of the most challenging and rewarding areas in search marketing. You're working with millions of URLs, historical issues,...
June 26, 2025
by Serge Bezborodov
The security and privacy of our customers’ data have been top priorities for JetOctopus since day one. The platform is built on three core principles:– Maximum data...
June 20, 2025
by Serge Bezborodov
What is JO Internal Linker JetOctopus Internal Linker is built to create an additional internal linking layer for large websites, addressing gaps in existing link structures....
May 29, 2025
by Serge Bezborodov
Big websites operate at a different scale - millions of pages, little unique content, and complex structures. Unlike editorial sites, these pages lack EEAT, backlinks, and stable...
May 16, 2025
by Julia Nesterets
May 12, 2025
by Serge Bezborodov
Why is internal linking so important? For a page on a website to receive even one organic visit from Google SERP, it takes a long journey. A page should be created, crawled by...
January 24, 2025
by Serge Bezborodov
January 21, 2025
by Julia Nesterets
2024 has been a landmark year for JetOctopus! We’ve made waves at top industry conferences worldwide, including BrightonSEO (UK), E-commerce Berlin Expo (Germany), and...
August 1, 2024
by Sofia
The robots.txt file is a set of instructions (directives) for search engines and other web crawlers that visit your website. Using the robots.txt file, you can prevent bots from...
February 12, 2024
by Julia Nesterets
October 9, 2023
by Sofia
July 31, 2023
by Sofia
Crawling and discovering a page by search bots is the basic and very first stage for recieving organic traffic. If you want the page to appear in Google or other search engines'...
July 28, 2023
by Sofia
In this article, we will explore the reasons behind discrepancies in the "Page Indexing" report of Google Search Console - why the reported number of pages might exceed crawling...
July 27, 2023
by Sofia
In this article, we will guide you on what to do if you encounter redirect chains while scanning your website. Redirect chains occur when a page redirects the client's browser...
July 26, 2023
by Sofia
In this article, we will guide you on how to handle old content: whether to archive it, delete it, or keep it on your website. What to do with old content? When dealing...
July 25, 2023
by Sofia
In this article, we will delve into the crucial role that CSS/stylesheets play in search engine optimization (SEO). Understanding their impact and learning how to effectively...
July 24, 2023
by Sofia
Pagination pages play a crucial role in the structure of websites, providing users with organized access to a large amount of content. However, if these pages aren't properly...
