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Site Migration Checklist. How to migrate a website without losing traffic
Why do you need a site migration checklist Site migration is one of the highest-risk SEO operations. A single mistake during migration can: If you’ve never done a site migration before, this checklist exists to answer one simple question:What exactly do I need to do to migrate a site without losing traffic? This is not […]
AI Bots & SEO in 2026: Everything You Need to Know
AI bots now account for roughly 50% of Google bot activity and 75% of that traffic comes from user searches, not just training crawls, according to Stan Dashevskyi, Head of SEO and Customer Success at JetOctopus. If your site isn’t optimized for AI visibility, you’re already losing ground, he said. Speaking at a recent JetOctopus […]
Log Analysis in the Age of AI Crawlers
How Search Works in 2026 Search has fundamentally changed. In 2025, visibility is no longer determined only by Google. Websites are now discovered, evaluated, and surfaced by: Modern SEO requires understanding how all these systems access your site and ensuring that your content is discoverable for both search engines and AI models.Logs have become the […]
SumUp for 2025: AI Reality & Tools Ready for It
2025 has been an intense and highly productive year for JetOctopus.Search is evolving beyond traditional rankings – AI systems now play a central role in how content is discovered and evaluated. This year, we focused on helping SEO teams understand how their websites are actually crawled, interpreted, and surfaced by both search engines and AI […]
An Introduction to Vibe Coding for SEOs
What types of Googlebot exist? Just a couple of years ago, Python was a hot topic: “Python for technical SEO”, “Python for log file analysis”, “Making friends with Python”. But suddenly, in late 2022, everything changed with the introduction of ChatGPT-3. Instead of spending a long evening writing code to process a CSV file, now […]
AI Keywords Optimizer: How It Works and How to Use It
Keywords Analysis: data-driven on-page optimization You know which pages rank for which queries in Google Search Console. But translating that data into actionable on-page improvements takes work. Which keywords are already reflected in your titles? Which ones are missing from your meta descriptions? Are your H1s aligned with how users actually search? Keywords Analysis in […]
Think Search 2025: Key Takeaways from the AI-Driven Search Era
17 November, JetOctopus and OMcollective gathered the SEO community in Ghent to answer one question:How is AI reshaping search and what must SEOs do to stay visible in 2025 and beyond?Across multiple expert sessions, one insight became clear:Search is no longer Google-only and AI has fundamentally changed how content is discovered. Below are the 7 […]
Googlebot FAQ
1. What types of Googlebot exist? Google has several crawlers and fetchers. They are built for different services and purposes. For us, SEOs, the main interest is in two: Googlebot Smartphone and Googlebot Desktop. Years ago, switching to mobile-first indexing was a hot topic, as it changed the crawl ratio between the two bots. However, […]
AI Bots: What They Crawl And Why
You attended Serge Bezborodov’s talk at brightonSEO San Diego.His session “AI Bots: What They Crawl and Why” is now available for download. Discover how AI-powered crawlers evaluate your site – and what SEOs must change to stay visible in the new AI-driven search era. How AI bots decide what to crawl and display Essential SEO […]