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Site Migration Checklist. How to migrate a website without losing traffic
Why do you need a site migration checklist Site migration is one of the highest-risk SEO operations. A single mistake during migration can: If you’ve never done a site migration before, this checklist exists to answer one simple question:What exactly do I need to do to migrate a site without losing traffic? This is not […]
SEO Redirects: What They Are and How to Audit Them with JetOctopus
A domain migration gone wrong. Thousands of pages flagged with 404 errors overnight. All indexed articles suddenly returning are linked through a 301 redirection. This is the everyday reality of managing SEO redirects across complex, fast-moving websites. Whether you’re handling a platform migration, restructuring URLs after a rebrand or consolidating domains following the m&a, if […]
AI Bots & SEO in 2026: Everything You Need to Know
AI bots now account for roughly 50% of Google bot activity and 75% of that traffic comes from user searches, not just training crawls, according to Stan Dashevskyi, Head of SEO and Customer Success at JetOctopus. If your site isn’t optimized for AI visibility, you’re already losing ground, he said. Speaking at a recent JetOctopus […]
Log Analysis in the Age of AI Crawlers
How Search Works in 2026 Search has fundamentally changed. In 2025, visibility is no longer determined only by Google. Websites are now discovered, evaluated, and surfaced by: Modern SEO requires understanding how all these systems access your site and ensuring that your content is discoverable for both search engines and AI models.Logs have become the […]
Website Structure for SEO: Technical Principles and High‑Impact Best Practices
Chaos may be a ladder to growth, but it’s not something you’d want on your website. A poorly organized website (one without a proper website structure) won’t just form a bad first impression on visitors, but also lead to a higher bounce rate and ultimately, kill conversions. And if you think that’s just a UX […]
SumUp for 2025: AI Reality & Tools Ready for It
2025 has been an intense and highly productive year for JetOctopus.Search is evolving beyond traditional rankings – AI systems now play a central role in how content is discovered and evaluated. This year, we focused on helping SEO teams understand how their websites are actually crawled, interpreted, and surfaced by both search engines and AI […]
An Introduction to Vibe Coding for SEOs
What types of Googlebot exist? Just a couple of years ago, Python was a hot topic: “Python for technical SEO”, “Python for log file analysis”, “Making friends with Python”. But suddenly, in late 2022, everything changed with the introduction of ChatGPT-3. Instead of spending a long evening writing code to process a CSV file, now […]
Think Search 2025: Key Takeaways from the AI-Driven Search Era
17 November, JetOctopus and OMcollective gathered the SEO community in Ghent to answer one question:How is AI reshaping search and what must SEOs do to stay visible in 2025 and beyond?Across multiple expert sessions, one insight became clear:Search is no longer Google-only and AI has fundamentally changed how content is discovered. Below are the 7 […]
The Ultimate Guide to Log File Analysis – an 18 Point Checklist
Most SEO audits stop at what crawlers and analytics platforms report. Log files go further: they record what search engines actually did on your server, with no sampling, no estimation and no third-party interpretation. This checklist is built for SEOs who need that level of precision: practitioners managing large or complex sites where crawl budget […]
Googlebot FAQ
1. What types of Googlebot exist? Google has several crawlers and fetchers. They are built for different services and purposes. For us, SEOs, the main interest is in two: Googlebot Smartphone and Googlebot Desktop. Years ago, switching to mobile-first indexing was a hot topic, as it changed the crawl ratio between the two bots. However, […]
AI Bots: What They Crawl And Why
You attended Serge Bezborodov’s talk at brightonSEO San Diego.His session “AI Bots: What They Crawl and Why” is now available for download. Discover how AI-powered crawlers evaluate your site – and what SEOs must change to stay visible in the new AI-driven search era. How AI bots decide what to crawl and display Essential SEO […]
JetOctopus 2025: H1 Results & H2 Vision
At JetOctopus, we believe technical SEO should be fast, visual and actionable. In the first half of 2025, we stayed true to that mission – delivering powerful updates designed to give SEO professionals more control, deeper insights and tangible results. Now, we’re sharing a behind-the-scenes look at the journey so far and a sneak peek […]
Non-Canonical URLs Ranking: Case Studies, Stats and Best Practices
Large sites often use rel=canonical to signal the preferred version of duplicate or similar pages and prevent them form ranking in SERPs. SEO specialists state that googlebot very often ignores canonical tags on large e-commerce and enterprise sites, leading to hundreds or thousands of unwanted pages ranking instead of the intended URL. What are the […]
Log file integration: everything you need to know
Analyzing search engine logs is a core task for technical SEOs. Log files contain 100% accurate information about how search engines crawl your website, which makes log analysis indispensable for technical SEO strategy. However, analyzing raw logs with standard tools like Kibana, Datadog, or exporting them into CSV files can be frustrating and inefficient. That’s […]
Internal Linker Manual
What is JO Internal Linker JetOctopus Internal Linker is built to create an additional internal linking layer for large websites, addressing gaps in existing link structures. It identifies weak points by analyzing crawl budget, keyword data, and page performance from GSC, then generates the internal links needed to strengthen those areas. The core concept is […]
Internal Linking for big websites – the practical approach
Big websites operate at a different scale – millions of pages, little unique content, and complex structures. Unlike editorial sites, these pages lack EEAT, backlinks, and stable indexation due to dynamic factors like stock or filters. For SEOs, it’s a constant juggling act: rigid platforms, slow teams, and limited control – but the same pressure […]
Sum up for 2024. It was innovative.
2024 has been a landmark year for JetOctopus! We’ve made waves at top industry conferences worldwide, including BrightonSEO (UK), E-commerce Berlin Expo (Germany), and TechSEOConnect (US), connecting with leaders and innovators in the SEO and e-commerce space. We’re proud to welcome big-name brands like DeliveryHero, Hubspot, Trendyol, Bukalapak, Wallapop, and many more to our growing list of clients. These partnerships […]
Maximize SEO Efficiency: How to Use JetOctopus to Monitor and Manage Robots.txt
The robots.txt file is a set of instructions (directives) for search engines and other web crawlers that visit your website. Using the robots.txt file, you can prevent bots from scanning (visiting) your website or its individual pages or subfolders. If the file is incorrectly configured, whether accidentally or due to a technical error, the entire […]
