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SEO Redirects: What They Are and How to Audit Them with JetOctopus
A domain migration gone wrong. Thousands of pages flagged with 404 errors overnight. All indexed articles suddenly returning are linked through a 301 redirection. This is the everyday reality of managing SEO redirects across complex, fast-moving websites. Whether you’re handling a platform migration, restructuring URLs after a rebrand or consolidating domains following the m&a, if […]
AI Bots & SEO in 2026: Everything You Need to Know
AI bots now account for roughly 50% of Google bot activity and 75% of that traffic comes from user searches, not just training crawls, according to Stan Dashevskyi, Head of SEO and Customer Success at JetOctopus. If your site isn’t optimized for AI visibility, you’re already losing ground, he said. Speaking at a recent JetOctopus […]
Log Analysis in the Age of AI Crawlers
How Search Works in 2026 Search has fundamentally changed. In 2025, visibility is no longer determined only by Google. Websites are now discovered, evaluated, and surfaced by: Modern SEO requires understanding how all these systems access your site and ensuring that your content is discoverable for both search engines and AI models.Logs have become the […]
Website Structure for SEO: Technical Principles and High‑Impact Best Practices
Chaos may be a ladder to growth, but it’s not something you’d want on your website. A poorly organized website (one without a proper website structure) won’t just form a bad first impression on visitors, but also lead to a higher bounce rate and ultimately, kill conversions. And if you think that’s just a UX […]
SumUp for 2025: AI Reality & Tools Ready for It
2025 has been an intense and highly productive year for JetOctopus.Search is evolving beyond traditional rankings – AI systems now play a central role in how content is discovered and evaluated. This year, we focused on helping SEO teams understand how their websites are actually crawled, interpreted, and surfaced by both search engines and AI […]
An Introduction to Vibe Coding for SEOs
What types of Googlebot exist? Just a couple of years ago, Python was a hot topic: “Python for technical SEO”, “Python for log file analysis”, “Making friends with Python”. But suddenly, in late 2022, everything changed with the introduction of ChatGPT-3. Instead of spending a long evening writing code to process a CSV file, now […]
SEO Monitoring with JetOctopus: A Practical, Data‑Driven Approach
SEO monitoring comes down to knowing what to track and actually paying attention. GSC, GA4, rank trackers, log files – the right tool depends on the goal. What monitoring gives you is confidence: catch negative trends early and stay in control during migrations or front-end releases. Without it, you’re flying blind. This is where JetOctopus […]
AI Keywords Optimizer: How It Works and How to Use It
Keywords Analysis: data-driven on-page optimization You know which pages rank for which queries in Google Search Console. But translating that data into actionable on-page improvements takes work. Which keywords are already reflected in your titles? Which ones are missing from your meta descriptions? Are your H1s aligned with how users actually search? Keywords Analysis in […]
Think Search 2025: Key Takeaways from the AI-Driven Search Era
17 November, JetOctopus and OMcollective gathered the SEO community in Ghent to answer one question:How is AI reshaping search and what must SEOs do to stay visible in 2025 and beyond?Across multiple expert sessions, one insight became clear:Search is no longer Google-only and AI has fundamentally changed how content is discovered. Below are the 7 […]