Author: Julia Nesterets
Julia Nesterets is the co-founder and CEO of JetOctopus. With 10+ years in marketing and sales, she helps to identify our clients' needs to the fullest. She can explain complex ideas by simplifying them which makes her a very valuable asset to JO. She is also a very social person. You can catch up with Julia on Digital Olympus, BrightonSEO, and Slush conferences for some small talk. You can also find Julia on Twitter and LinkedIn .
June 17, 2026
by Julia Nesterets
You know the situations when you've got a 47-tab crawl export and a standup in twenty minutes. Every crawl produces thousands of data points. Broken canonicals, thin pages,...
May 17, 2026
by Julia Nesterets
The topmost challenge faced by inbound marketers today is generating traffic and leads. Hence, growing their organic presence/ SEO is their number one priority. The...
January 21, 2026
by Julia Nesterets
Why do you need a site migration checklist Site migration is one of the highest-risk SEO operations. A single mistake during migration can: wipe out years of organic...
January 5, 2026
by Julia Nesterets
How Search Works in 2026 Search has fundamentally changed. In 2025, visibility is no longer determined only by Google. Websites are now discovered, evaluated, and surfaced by...
December 26, 2025
by Julia Nesterets
2025 has been an intense and highly productive year for JetOctopus.Search is evolving beyond traditional rankings - AI systems now play a central role in how content is...
May 16, 2025
by Julia Nesterets
January 21, 2025
by Julia Nesterets
2024 has been a landmark year for JetOctopus! We’ve made waves at top industry conferences worldwide, including BrightonSEO (UK), E-commerce Berlin Expo (Germany), and...
February 12, 2024
by Julia Nesterets
May 8, 2023
by Julia Nesterets
We are excited to announce that our CEO was a recent guest on The SEO Mindset podcast. In this week’s episode, Tazmin Suleman, the show’s host, had a fascinating conversation...
January 17, 2023
by Julia Nesterets
2022 - a year of Indestructibility. Releases 2022 JetOctopus' 2022 was interesting and full of new updates and releases, despite the difficult circumstances. We have...
April 10, 2022
by Julia Nesterets
Building a new website for your business? Don’t make the mistake of treating search engine optimization (SEO) as an afterthought. Why? Because SEO holds tremendous power as a...
April 7, 2022
by Julia Nesterets
Google updates its algorithm every other day. Hence, SEO is increasingly evolving into a complex and dynamic discipline. Most of these updates are minor and do not significantly...
January 25, 2022
by Julia Nesterets
Being a bit competitive is always a good thing, especially in business. Keeping an eye on your top rivals — what they’re doing, how they’re doing it, and the output of their...
January 5, 2022
by Julia Nesterets
It has already become a tradition — to reflect on the results of the past year. Dear customers and colleagues, we are happy to share with you how well we fared in 2021. The...
December 16, 2021
by Julia Nesterets
Google is going all-in on user experience. With the introduction of Core Web Vitals and a host of other user-centric updates, the increasing obsession on optimizing the user’s...
September 20, 2021
by Julia Nesterets
There are many situations where search experts talk about conducting partial crawl. For instance, if your website has multiple linguistic versions, you may want the bots to crawl...
July 22, 2021
by Julia Nesterets
Data analytics plays a crucial role in SEO, especially for eCommerce businesses with a vast number of site pages. For eCommerce, a generic SEO strategy may work but will not be...
December 7, 2020
by Julia Nesterets
It was a fruitful, very dynamic and eventful 2020 for JetOctopus. Yes, it is not a common start when talking about 2020 as it usually starts with a “dramatically tough...
September 30, 2020
by Julia Nesterets
It's often difficult for SEOs to monitor whether experiments that you`ve tried on the website have worked out or didn’t have any positive impact on Tech SEO criteria. Here is...
September 30, 2020
by Julia Nesterets
Technical SEO analysis allows us to see the website`s performance and detect the main technical issues which prevent your website from high positions in SERP. And...
September 21, 2020
by Julia Nesterets
Backlinks play a significant role in the SEO of the website. Quality backlinks increase your site's credibility from the search bot`s perspective and drive more organic...