Blog
Get exclusive tech SEO insights
Recent Articles
AI Bots: What They Crawl And Why
You attended Serge Bezborodov’s talk at brightonSEO San Diego.His session “AI Bots: What They Crawl and Why” is now available for download. Discover how AI-powered crawlers evaluate your site – and what SEOs must change to stay visible in the new AI-driven search era. How AI bots decide what to crawl and display Essential SEO […]
JetOctopus 2025: H1 Results & H2 Vision
At JetOctopus, we believe technical SEO should be fast, visual and actionable. In the first half of 2025, we stayed true to that mission – delivering powerful updates designed to give SEO professionals more control, deeper insights and tangible results. Now, we’re sharing a behind-the-scenes look at the journey so far and a sneak peek […]
Non-Canonical URLs Ranking: Case Studies, Stats and Best Practices
Large sites often use rel=canonical to signal the preferred version of duplicate or similar pages and prevent them form ranking in SERPs. SEO specialists state that googlebot very often ignores canonical tags on large e-commerce and enterprise sites, leading to hundreds or thousands of unwanted pages ranking instead of the intended URL. What are the […]
Log file integration: everything you need to know
Analyzing search engine logs is a core task for technical SEOs. Log files contain 100% accurate information about how search engines crawl your website, which makes log analysis indispensable for technical SEO strategy. However, analyzing raw logs with standard tools like Kibana, Datadog, or exporting them into CSV files can be frustrating and inefficient. That’s […]
Internal Linker Manual
What is JO Internal Linker JetOctopus Internal Linker is built to create an additional internal linking layer for large websites, addressing gaps in existing link structures. It identifies weak points by analyzing crawl budget, keyword data, and page performance from GSC, then generates the internal links needed to strengthen those areas. The core concept is […]
Internal Linking for big websites – the practical approach
Big websites operate at a different scale – millions of pages, little unique content, and complex structures. Unlike editorial sites, these pages lack EEAT, backlinks, and stable indexation due to dynamic factors like stock or filters. For SEOs, it’s a constant juggling act: rigid platforms, slow teams, and limited control – but the same pressure […]
Sum up for 2024. It was innovative.
2024 has been a landmark year for JetOctopus! We’ve made waves at top industry conferences worldwide, including BrightonSEO (UK), E-commerce Berlin Expo (Germany), and TechSEOConnect (US), connecting with leaders and innovators in the SEO and e-commerce space. We’re proud to welcome big-name brands like DeliveryHero, Hubspot, Trendyol, Bukalapak, Wallapop, and many more to our growing list of clients. These partnerships […]
Maximize SEO Efficiency: How to Use JetOctopus to Monitor and Manage Robots.txt
The robots.txt file is a set of instructions (directives) for search engines and other web crawlers that visit your website. Using the robots.txt file, you can prevent bots from scanning (visiting) your website or its individual pages or subfolders. If the file is incorrectly configured, whether accidentally or due to a technical error, the entire […]
How to receive a quick notification if an important page is blocked by the file
Crawling and discovering a page by search bots is the basic and very first stage for recieving organic traffic. If you want the page to appear in Google or other search engines’ results, it must be available for crawling. If an important page is blocked from crawling, it won’t appear in the SERP. One of […]
Why the “Page indexing” Google Search Console report differs from crawl data?
In this article, we will explore the reasons behind discrepancies in the “Page Indexing” report of Google Search Console – why the reported number of pages might exceed crawling results, or conversely, why it could be fewer. Analyzing these issues can be instrumental in detecting and promptly rectifying problems with indexing. Why were fewer pages […]
How to manage redirect chains
In this article, we will guide you on what to do if you encounter redirect chains while scanning your website. Redirect chains occur when a page redirects the client’s browser to another page, and then another, and then another. The number of redirects in a chain can be quite large; if it is more than […]
Best practices: how to deal with outdated and old content
In this article, we will guide you on how to handle old content: whether to archive it, delete it, or keep it on your website. What to do with old content? When dealing with outdated or old content, there are various approaches to consider. The first option is to delete the content entirely, while the […]
How to analyze CSS/Stylesheets to improve performance and SEO
In this article, we will delve into the crucial role that CSS/stylesheets play in search engine optimization (SEO). Understanding their impact and learning how to effectively analyze them can greatly contribute to optimizing your website’s performance and visibility in search engine results. Why is it important to check CSS and stylesheets files? CSS and Stylesheets […]
How to analyze pagination in search engine logs
Pagination pages play a crucial role in the structure of websites, providing users with organized access to a large amount of content. However, if these pages aren’t properly managed for indexability or proper crawling permissions through robots.txt, it can lead to decreased visibility on search engines. Similarly, if the pagination is 404, then this can […]
How to deal with sudden drop in Googlebot scanning rate
In this article, we will tell you what to do if, during the analysis of the logs, you notice a sudden drop in the frequency of scanning and the number of visits of search engines. Discover potential issues and solutions to ensure your website’s optimal visibility. Check log integration with JetOctopus The initial step involves […]
Product Update. New data tables for identifying and resolving duplicate content
We’re thrilled to unveil the latest update from the JetOctopus team. After carefully reviewing user feedback and taking into account the latest Google updates, we’re excited to introduce an array of new data tables that will greatly enhance your content analysis capabilities. Allow us to present three cutting-edge data tables that now grace the “Content” […]