With each update, Google’s ranking algorithm is becoming increasingly smarter in determining the quality of content and user experience on websites. Sure, time-tested SEO tactics such as link building and keywords optimization aren’t going anywhere anytime soon — and you must continue working on these as usual — but there are certain SEO trends worth […]
DOM.RIA.com is a Ukrainian real estate marketplace. Thousands of ads for the sale and rent of real estate are added to the site every day. As the site structure is large and complex, to ensure the freshness and relevance of content appearing in Google search, there was a need to maximize the crawl efficiency of […]
To drive organic search traffic, your marketing efforts are likely all too focused on actively creating long-form blog content, guest post outreach, and what have you. Driving traffic to your blog and home pages and getting them to rank high is great — as it boosts your brand awareness, online authority, and credibility — but […]
Internal links are one of the most vital elements of any winning SEO strategy. However, internal linking is often one of the most underrated aspects of SEO that is often overlooked. The reason behind this is probably because most people think of internal links as simply a way to offer relevant information to their readers. […]
I’m certain that you’ve repeatedly seen the headlines “40% of websites use WordPress”, “10% of websites sit on Cloudflare”, “PHP X.X. is the most widely used software”. However, there is usually no indication of the type of websites that were analyzed nor their size. So is it really true that almost half of the Internet […]
It’s no news that Google is gradually increasing its focus on rewarding websites that deliver an outstanding user experience (UX) with better rankings. How well — and how fast — the content on your site’s various pages load lies at the core of delivering a great UX. Conventional website performance metrics like page load time […]
Data analytics plays a crucial role in SEO, especially for eCommerce businesses with a vast number of site pages. For eCommerce, a generic SEO strategy may work but will not be as impactful and profitable as a well-thought-out “divide and conquer” SEO strategy. In other words, we’re talking about a segmentation SEO strategy. With segmentation, […]
It was a fruitful, very dynamic and eventful 2020 for JetOctopus. Yes, it is not a common start when talking about 2020 as it usually starts with a “dramatically tough year… COVID… pandemic…crisis, etc. Yes, it’s all true but I want to talk about another side of 2020 for JetOctopus. It was a great adventure […]
You probably have the keywords that brought you a large amount of traffic some time ago. But, for some reason, the very same keywords might not bring you as much traffic today as they used to. One of the reasons is that the TOP-sale period for them has ended (like Black Friday, for example). The […]
The data you receive from Google Search Console allows you to see website performance in SERPs, define your weak pages, and optimize them more effectively. But GSC integration with JetOctopus allows you a lot more possibilities! You can see the dynamics of your website performance, the dynamics of impressions, clicks, positions, and CTR for specific groups […]
Search engines are not humans, and in order to understand whether the content on the page is valuable or not, they use algorithms. Pages with low textual volume and thin pages are usually considered by search engines as low-quality ones, unable to satisfy user intent. Thus, for the sake of not losing website authority in […]
Search engines are extremely strict and straight when it comes to duplications in titles and meta descriptions. And allowing them to happen on your website – is definitely missing an optimization opportunity. How to find duplicate titles: Duplicated titles are easy to find using the JetOctopus tool. Follow these steps: 1. Open Crawl – HTML […]
Slow and heavy pages make a negative effect on how users and search bots perceive your website. So having this type of pages may cost you both ranking and conversions. Read below a quick instruction on how to detect heavy pages and slow pages in several clicks and just a few seconds. At the bottom […]
Basic crawl settings: Advanced crawl settings: Updated information: How to configure a crawl of your website Basic crawl settings: 1. Project creation You can crawl a whole website or pick up a particular segment for technical analysis. If you scan your website partially, we recommend giving a clear name for each segment. The name you […]
It’s often difficult for SEOs to monitor whether experiments that you`ve tried on the website have worked out or didn’t have any positive impact on Tech SEO criteria. Here is why we suggest using the Compare Crawl option and see all the changes in dynamics by any crawl report you need: In our short video-guide, […]
Technical SEO analysis allows us to see the website`s performance and detect the main technical issues which prevent your website from high positions in SERP. And usually, tools for tech SEO audit provide SEOs with endless lists of URLs, that require additional bulky actions with Excel sheets to sort all out by issues before one […]
Medical portal with 700K pages and 2.7M monthly visits experienced 40% SEO decrease. We conducted a comprehensive technical audit to find the reason for the issue and developed a plan for technical optimization. Here are the most actionable insights. How duplicates and 5xx bugs hurt crawl budget What was done: 1. We conducted a comprehensive […]
Have you ever faced SEO drop? So did we. Guided by data of partial crawl, our SEO had deleted relevant content (30 % of the site!) which led to the dramatic traffic drop. The lesson we learned is that partial technical audit is useless and even harmful. Why? Read below to avoid repeating our mistakes. […]
Have you ever thought how many websites there are on the Internet and what is going on with them? I was always wondering if it is possible to see all the domains there are on the Internet instead of analyzing the given small selected number. Here are the results of my research. How many websites […]
What’s the main difference from Screaming frog? This is the most popular question we’re getting from potential clients. To cut a long story short look inside for the differences. They are game-changing. Fast and easy-to-use SaaS as a desktop crawler Why do you like desktop crawlers? They are extremely easy to use!Why do you hate […]
Recently Google Webmaster Central Office announced a series of SEO updates with a hashtag #springiscomning in Twitter. News about the new way Google will treat pagination affected SEO community greatly. Let the dust settle and get to the bottom of this news. Winter Spring is Coming! On March 21, 2019 @googlewmc posted the following tweet: Vague […]
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