The case study looks at how a commercial content platform — Depositphotos — had an indexing problem for its 150 million+ pages where only 20% of its pages were indexed by Google. Read on to find out how JetOctopus helped their SEO team uncover and address this issue. There are times when what seems like […]
To drive organic search traffic, your marketing efforts are likely all too focused on actively creating long-form blog content, guest post outreach, and what have you. Driving traffic to your blog and home pages and getting them to rank high is great — as it boosts your brand awareness, online authority, and credibility — but […]
Internal links are one of the most vital elements of any winning SEO strategy. However, internal linking is often one of the most underrated aspects of SEO that is often overlooked. The reason behind this is probably because most people think of internal links as simply a way to offer relevant information to their readers. […]
I’m certain that you’ve repeatedly seen the headlines “40% of websites use WordPress”, “10% of websites sit on Cloudflare”, “PHP X.X. is the most widely used software”. However, there is usually no indication of the type of websites that were analyzed nor their size. So is it really true that almost half of the Internet […]
It’s no news that Google is gradually increasing its focus on rewarding websites that deliver an outstanding user experience (UX) with better rankings. How well — and how fast — the content on your site’s various pages load lies at the core of delivering a great UX. Conventional website performance metrics like page load time […]
Data analytics plays a crucial role in SEO, especially for eCommerce businesses with a vast number of site pages. For eCommerce, a generic SEO strategy may work but will not be as impactful and profitable as a well-thought-out “divide and conquer” SEO strategy. In other words, we’re talking about a segmentation SEO strategy. With segmentation, […]
Google Search Console is a free tool that is given by Google to help SEOs measure and optimize. But, if you have a Data Scientist’s perspective, you will shortly notice that Google Search Console only gives the basic data without processing the SEO Insights and data-driven SEO Approach. Using query refinement, device, URL, and time […]
It was a fruitful, very dynamic and eventful 2020 for JetOctopus. Yes, it is not a common start when talking about 2020 as it usually starts with a “dramatically tough year… COVID… pandemic…crisis, etc. Yes, it’s all true but I want to talk about another side of 2020 for JetOctopus. It was a great adventure […]
In this SEO Case Study, with the help of SEO Theories, Practices, and Concepts, we will explain how a simple URL structure, a clear and logical Site Hierarchy including Faceted Navigations and Filter Structure, and Technical SEO can create 296% Organic Traffic Growth concretely with an example of Health Products Brand’s SEO Project. This SEO […]
You probably have the keywords that brought you a large amount of traffic some time ago. But, for some reason, the very same keywords might not bring you as much traffic today as they used to. One of the reasons is that the TOP-sale period for them has ended (like Black Friday, for example). The […]
The data you receive from Google Search Console allows you to see website performance in SERPs, define your weak pages, and optimize them more effectively. But GSC integration with JetOctopus allows you a lot more possibilities! You can see the dynamics of your website performance, the dynamics of impressions, clicks, positions, and CTR for specific groups […]
Search engines are not humans, and in order to understand whether the content on the page is valuable or not, they use algorithms. Pages with low textual volume and thin pages are usually considered by search engines as low-quality ones, unable to satisfy user intent. Thus, for the sake of not losing website authority in […]
Search engines are extremely strict and straight when it comes to duplications in titles and meta descriptions. And allowing them to happen on your website – is definitely missing an optimization opportunity. How to find duplicate titles: Duplicated titles are easy to find using the JetOctopus tool. Follow these steps: 1. Open Crawl – HTML […]
Slow and heavy pages make a negative effect on how users and search bots perceive your website. So having this type of pages may cost you both ranking and conversions. Read below a quick instruction on how to detect heavy pages and slow pages in several clicks and just a few seconds. At the bottom […]
Basic crawl settings: Advanced crawl settings: Updated information: How to configure a crawl of your website Basic crawl settings: 1. Project creation You can crawl a whole website or pick up a particular segment for technical analysis. If you scan your website partially, we recommend giving a clear name for each segment. The name you […]
It’s often difficult for SEOs to monitor whether experiments that you`ve tried on the website have worked out or didn’t have any positive impact on Tech SEO criteria. Here is why we suggest using the Compare Crawl option and see all the changes in dynamics by any crawl report you need: In our short video-guide, […]
Technical SEO analysis allows us to see the website`s performance and detect the main technical issues which prevent your website from high positions in SERP. And usually, tools for tech SEO audit provide SEOs with endless lists of URLs, that require additional bulky actions with Excel sheets to sort all out by issues before one […]
Pick up any period that you need and dive deep in log file analysis, because it’s just the beginning – watch this short video!
Today there are a lot of SEOs who have already realized that the indexability of a website has a crucial impact on organic traffic increase. Those guys are doing their best to optimize the crawl budget and get really excited when Googlebot visits rate increases. But this case talks the opposite. Introduction Our client is […]
In one of our previous articles, we’ve described 3 ways of log file integration with JetOctopus, which require a little bit of attention from the support team. It may only take a few minutes, but if you already have a log file at hand you can integrate it into JetOctopus even faster. Meet the new […]
Crawl report gives us a general understanding of the technical state of the website. However, with the Custom Extraction option, you can add more parameters to scrape from the HTML of the page and make your crawling report more complex and filled according to your needs. For example, an e-commerce website might need to have […]
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