Stan is a long-time JetOctopus user and currently is the Head of Customer Success (SEO) of JetOctopus. SEO analyst since 2013, SEO tutor and Tech SEO enthusiast. You can find Stan on LinkedIn.
https://www.youtube.com/watch?v=KPdkluMb2uU In our last recap, we made three promises for 2026: Fan-Out Queries at scale, AI-powered page optimization, and AI Search...
AI crawlability is the ability of AI crawlers and answer engines (GPTBot, ClaudeBot, PerplexityBot, Google-Extended and the rest) to find, access, understand and revisit your...
A year ago, SEO teams and marketing managers were asking, “Is GPTBot crawling my site?” mostly out of curiosity. Today, it’s something you actually see in your traffic reports....
Some of the biggest SEO losses come from a technical issue you didn't even know existed. When Google can't reach a page, it disappears from the SERPs. When your schema breaks,...
Technical SEO audits have a reputation for being overwhelming. Pull the wrong tool and you end up with a spreadsheet of 47 issues ranked by severity, with no clear sense of what...
It started with a Slack message. Our colleague Stan sent a screenshot with a single line: "Look, I think I found fan-outs in GSC." The first reaction was skeptical: we hear...
Organic search remains massive, driving 53% of all website traffic. Yet the way people discover information has fractured. You’ve probably felt it yourself: you Google less, ...
Over 90% of webpages earn zero organic traffic, while the top five results capture nearly 70% of all clicks. In a search‑driven economy, that gap is a competitive moat. If...
You know silos can boost topical authority. But the moment you start planning one for a real niche, the questions hit fast. How many articles per silo? What if your topics...
JavaScript powers modern web experiences, but it also creates some of the most serious, hidden SEO risks. Inconsistencies, like JS rewriting canonicals or titles, can trigger...
Localizing a site into multiple languages has shifted from basic translation to influencing how your content is understood, indexed and mapped to intent across global markets....
If you want to grow organic search revenue, you need to know which SEO metrics to track - and what each one is actually telling you. This guide covers the most important SEO...
When it comes to SEO, it is dangerously easy to drown in data. Technical audits, keyword rankings, backlink counts, crawl stats - the list never ends. But data alone does not...
Google’s 2024 update on faceted navigation confirmed something technical SEOs have been dealing with for years: uncontrolled facets are one of the biggest sources of crawl...
Rankings and traffic are no longer the starting point. They’re the outcome of decisions made before a user ever reaches the SERP. AI-driven systems now determine what information...
Search is changing faster than ever - and 2025 was the year that made it impossible to ignore. AI tools are crawling your site, training on your content, and...
https://youtube.com/live/PstpHArlbiM This article is based on the third and final part of the JetOctopus AI webinar series. You can see part one here and part two here...
https://youtube.com/live/pImjgJ46nJI This article is based on the second part of the JetOctopus AI webinar series. You can read part one here. AI visibility is no longer...
https://youtube.com/live/a2HxWmf_u_0 AI bots now account for roughly 50% of Google bot activity and 75% of that traffic comes from user searches, not just training crawls,...
17 November, JetOctopus and OMcollective gathered the SEO community in Ghent to answer one question:How is AI reshaping search and what must SEOs do to stay visible in 2025 and...
At JetOctopus, we believe technical SEO should be fast, visual and actionable. In the first half of 2025, we stayed true to that mission - delivering powerful updates...
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