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How to find links to broken pages. Video
On-page SEO can’t go without setting up and constantly improving your internal linking structure. But how do you know that link target pages are not returning error codes, like “404 not found” or “503 service unavailable”? No doubt, the crawl budget is spent here in vain.And if so, how can you find all these pages […]
SEO case study. How TemplateMonster found 3 mln.orphaned pages that were regularly visited by Google search bot.
We’ve recently applied this Tech SEO Checklist to help TemplateMonster migrate to a new UI and new CMS without legacy SEO troubles. We’ve found 3 million pages which are not in site structure where crawl budget had been being wasted for a long time. Another 250K pages eliminated which were in site structure but would […]
Video Guide: Google Search Console integration in JetOctopus
What do you think of when you hear Google Search Console?Impressions… Clicks… CTR…Right? Yes, Google Search Console helps website owners to monitor their site`s performance in SERPs, and it seems that we cannot receive even more value than we already do. But this is wrong. In this video, we`ll show you how GSC integration works […]
How Googlebot Crawls Your Pages. Logs Insights
You probably know log files are treasure troves. You can see how bots crawl your pages, which content is frequently visited, or vice-versa, ignored by bots. But often SEOs don’t know how to get the value of logs – it’s time-consuming to explore the sheer volume of data manually, and analytics tools may be costly. […]
How to migrate a site without SEO drop. Case study
Such issues as broken links, error HTTP responses, and duplications often come out and cause SEO drops for months. The good news is that it’s still possible to move your site with minimum loss in website traffic. In this case, we would like to share with you a migration strategy that has worked well with […]
Hreflang tags case study. 7% increase of indexability
Hreflangs implementation can become complex when working with a high number of languages and countries. The best way to handle this task is to learn from the experience of similar websites. This case walks you through monitoring and troubleshooting hreflangs on enterprise-level platforms with 1,5 mln pages and 2,5+ monthly visits. What’s inside A little […]
How Preply.com increased site’s indexation for 300% over a year.
SEO leader Ihor Bankovskiy has been working with JetOctopus for a year. In this article he shares the results of regular crawling & logs analysis on the global tutor platform Preply.com Insights on technical optimization, Ihor’s feedback about the crawler, and much more. Jetoctopus Testimonials. Preply.com experience A few facts about the website: What was the process […]
Sitemap as a True Damager
While most of SEOs share an understanding that submitting a sitemap to Google Search Console is important, they may not know the intricacies of how to implement them in a way that drives SEO KPIs. Here is how to find and fix problems in the website’s structure and optimize a sitemap both for Googlebot and […]
Case study. Medical Niche. Dramatic 40% SEO decrease
Medical portal with 700K pages and 2.7M monthly visits experienced 40% SEO decrease. We conducted a comprehensive technical audit to find the reason for the issue and developed a plan for technical optimization. Here are the most actionable insights. How duplicates and 5xx bugs hurt crawl budget What was done: 1. We conducted a comprehensive […]
Why Partial Technical Analysis Harms Your Website
Have you ever faced SEO drop? So did we. Guided by data of partial crawl, our SEO had deleted relevant content (30 % of the site!) which led to the dramatic traffic drop. The lesson we learned is that partial technical audit is useless and even harmful. Why? Read below to avoid repeating our mistakes. […]
How we scanned the Internet and what we’ve found
Have you ever thought how many websites there are on the Internet and what is going on with them? I was always wondering if it is possible to see all the domains there are on the Internet instead of analyzing the given small selected number. Here are the results of my research. How many websites […]
TOP 5 fashion shops. Technical epic fails (H&M, Asos, Nordstrom, Gamiss, Uniqlo)
Looking at the websites that get a lot of traffic some might think that this is due to their technical perfection. Others are convinced that the older such websites are, the more traffic they get thanks to age and trust. Let’s check who is right with quickly developing fields in e-commerce – fashion industry. To […]
What’s the difference between JetOctopus and other crawlers?
What’s the main difference from Screaming frog? This is the most popular question we’re getting from potential clients. To cut a long story short look inside for the differences. They are game-changing. Fast and easy-to-use SaaS as a desktop crawler Why do you like desktop crawlers? They are extremely easy to use!Why do you hate […]
Our Story
When there was a need to crawl 5 mln. pages at our first business (jobagregator) and we calculated the budget for it (all money of the world) we decided to write our own crawler. What happened next is the most interesting. Our projects Julia and I have spent almost six years of our lives working […]
Product Update: Linking Explorer – a database on interlinking for each page
Interlinking is one of the most powerful tools for the technical optimization of a big web-site. Thanks to interlinking factors it’s easy to get the pages several points up in SERP for super long-tail keywords. On many web-sites we face up typical interlinking problems – non-important pages with too much weight, overspammed or insufficient anchors distribution, […]
Product Update: Compare Crawls
JetOctopus new product update is out! You can now compare two different crawl reports and see crawl evolutions! With our unique module, you will be able not only to watch SEO dynamics in overall but also to compare changes in segments of your website. This approach helps to identify the strengths and the weaknesses of each segment […]
Wanna know which pages bots visit/ignore and why? Use logs analyzer
Logs files register each request the web server receives. If you want to get SEO insights from logs, you’ll need to deal with heavy-data processing. That can only be done by an enterprise-grade logs analyzer. Jetoctopus precisely shows how any bot is crawling your pages, so you can optimize your site to increase organic visibility. […]
How to canonize URLs. Dos and don’ts
When search bot crawls your website and finds similar data on multiple URLs, it doesn’t know how to treat your content. In most cases, bot trusts the clues you give it (unless you trying to manipulate search results). So, the game plan is to specify which pages are original and which are appreciably similar. Let’s […]
Robots.txt: 8 Common Mistakes and How to Avoid Them
Yes, Robots.txt can be ignored by bots and yes, it’s not secure: everyone could see the content of this file. Nevertheless, well-considered robots.txt helps to deliver your content to bots and omit low-priority pages in SERP. At first glance, giving directories is an easy task but any kind of management requires your attention. Let’s go […]
What You Should Know About rel=next and rel=prev Google update
Recently Google Webmaster Central Office announced a series of SEO updates with a hashtag #springiscomning in Twitter. News about the new way Google will treat pagination affected SEO community greatly. Let the dust settle and get to the bottom of this news. Winter Spring is Coming! On March 21, 2019 @googlewmc posted the following tweet: Vague […]
Video Tutorial. Logs analyzer
If you need to improve site indexation and crawl budget optimization – you need Log file analysis. And If you are looking for a comprehensive tool to upload, filter, monitor your Log files, and get the most possible value out of it, you`ll love this video. What is Log file analysis? Log file contains 100% […]