Blog
Get exclusive tech SEO insights
Recent Articles
Ahrefs integration with JetOctopus
Backlinks play a significant role in the SEO of the website. Quality backlinks increase your site’s credibility from the search bot`s perspective and drive more organic traffic. That is why adding backlinks quick-check to your Tech SEO routine will reveal even more SEO opportunities and problems. – But SEOs already have a bunch of reports […]
JetOctopus Logs. A big picture of bot’s dynamics.
Pick up any period that you need and dive deep in log file analysis, because it’s just the beginning – watch this short video!
How Googlebot almost killed an e-commerce website with extreme crawling
Today there are a lot of SEOs who have already realized that the indexability of a website has a crucial impact on organic traffic increase. Those guys are doing their best to optimize the crawl budget and get really excited when Googlebot visits rate increases. But this case talks the opposite. Introduction Our client is […]
Setup SEO log files manually for 1 minute
In one of our previous articles, we’ve described 3 ways of log file integration with JetOctopus, which require a little bit of attention from the support team. It may only take a few minutes, but if you already have a log file at hand you can integrate it into JetOctopus even faster. Meet the new […]
Where to start On-page SEO optimization
If you don`t know where to begin your Tech SEO audit – visit our Ideas section. In SEO Problems you`ll see the list of the most important issues where you should start your SEO optimization. In this Use-case video, we`re showing you how to eliminate problematic pages and improve them in order to start getting […]
Custom Extraction. How to extract any info from a webpage
Crawl report gives us a general understanding of the technical state of the website. However, with the Custom Extraction option, you can add more parameters to scrape from the HTML of the page and make your crawling report more complex and filled according to your needs. For example, an e-commerce website might need to have […]
Segmentation. An exhaustive webinar about data merge
SEOs get the data about their websites from different sources, like Crawl data, Log files, Google Search Console, Google Analytics, Ahrefs backlinks, and many others. They all disclose the state of the website from different angles, each being vital for the SEO process, but giving a flat picture rather than a complete story. What they […]
Server Log Analysis – interview with Serge Bezborodov, CTO of JetOctopus
Find out how to get the most use out of Log files analysis merged with crawl data, data from GSC, and Google analytics. In this webinar Craig Campbell, SEO trainer & Consultant at Craig Campbell SEO and Serge Bezborodov, CTO of JetOctopus discuss crucial questions in the SEO world. You will find out: Timestamps 00:09 […]
How to find links to broken pages. Video
On-page SEO can’t go without setting up and constantly improving your internal linking structure. But how do you know that link target pages are not returning error codes, like “404 not found” or “503 service unavailable”? No doubt, the crawl budget is spent here in vain.And if so, how can you find all these pages […]
SEO case study. How TemplateMonster found 3 mln.orphaned pages that were regularly visited by Google search bot.
We’ve recently applied this Tech SEO Checklist to help TemplateMonster migrate to a new UI and new CMS without legacy SEO troubles. We’ve found 3 million pages which are not in site structure where crawl budget had been being wasted for a long time. Another 250K pages eliminated which were in site structure but would […]
Video Guide: Google Search Console integration in JetOctopus
What do you think of when you hear Google Search Console?Impressions… Clicks… CTR…Right? Yes, Google Search Console helps website owners to monitor their site`s performance in SERPs, and it seems that we cannot receive even more value than we already do. But this is wrong. In this video, we`ll show you how GSC integration works […]
How Googlebot Crawls Your Pages. Logs Insights
You probably know log files are treasure troves. You can see how bots crawl your pages, which content is frequently visited, or vice-versa, ignored by bots. But often SEOs don’t know how to get the value of logs – it’s time-consuming to explore the sheer volume of data manually, and analytics tools may be costly. […]
How to migrate a site without SEO drop. Case study
Such issues as broken links, error HTTP responses, and duplications often come out and cause SEO drops for months. The good news is that it’s still possible to move your site with minimum loss in website traffic. In this case, we would like to share with you a migration strategy that has worked well with […]
Hreflang tags case study. 7% increase of indexability
Hreflangs implementation can become complex when working with a high number of languages and countries. The best way to handle this task is to learn from the experience of similar websites. This case walks you through monitoring and troubleshooting hreflangs on enterprise-level platforms with 1,5 mln pages and 2,5+ monthly visits. What’s inside A little […]
How Preply.com increased site’s indexation for 300% over a year.
SEO leader Ihor Bankovskiy has been working with JetOctopus for a year. In this article he shares the results of regular crawling & logs analysis on the global tutor platform Preply.com Insights on technical optimization, Ihor’s feedback about the crawler, and much more. Jetoctopus Testimonials. Preply.com experience A few facts about the website: What was the process […]
Sitemap as a True Damager
While most of SEOs share an understanding that submitting a sitemap to Google Search Console is important, they may not know the intricacies of how to implement them in a way that drives SEO KPIs. Here is how to find and fix problems in the website’s structure and optimize a sitemap both for Googlebot and […]
Case study. Medical Niche. Dramatic 40% SEO decrease
Medical portal with 700K pages and 2.7M monthly visits experienced 40% SEO decrease. We conducted a comprehensive technical audit to find the reason for the issue and developed a plan for technical optimization. Here are the most actionable insights. How duplicates and 5xx bugs hurt crawl budget What was done: 1. We conducted a comprehensive […]
Why Partial Technical Analysis Harms Your Website
Have you ever faced SEO drop? So did we. Guided by data of partial crawl, our SEO had deleted relevant content (30 % of the site!) which led to the dramatic traffic drop. The lesson we learned is that partial technical audit is useless and even harmful. Why? Read below to avoid repeating our mistakes. […]
How we scanned the Internet and what we’ve found
Have you ever thought how many websites there are on the Internet and what is going on with them? I was always wondering if it is possible to see all the domains there are on the Internet instead of analyzing the given small selected number. Here are the results of my research. How many websites […]
TOP 5 fashion shops. Technical epic fails (H&M, Asos, Nordstrom, Gamiss, Uniqlo)
Looking at the websites that get a lot of traffic some might think that this is due to their technical perfection. Others are convinced that the older such websites are, the more traffic they get thanks to age and trust. Let’s check who is right with quickly developing fields in e-commerce – fashion industry. To […]
What’s the difference between JetOctopus and other crawlers?
What’s the main difference from Screaming frog? This is the most popular question we’re getting from potential clients. To cut a long story short look inside for the differences. They are game-changing. Fast and easy-to-use SaaS as a desktop crawler Why do you like desktop crawlers? They are extremely easy to use!Why do you hate […]