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How Dynamics of Domains Have Changed Globally In The Last 3 Years? – New Study Finds Out
I’m certain that you’ve repeatedly seen the headlines “40% of websites use WordPress”, “10% of websites sit on Cloudflare”, “PHP X.X. is the most widely used software”. However, there is usually no indication of the type of websites that were analyzed nor their size. So is it really true that almost half of the Internet […]
Core Web Vitals Optimization: Best Practices and Expert Thoughts
It’s no news that Google is gradually increasing its focus on rewarding websites that deliver an outstanding user experience (UX) with better rankings. How well — and how fast — the content on your site’s various pages load lies at the core of delivering a great UX. Conventional website performance metrics like page load time […]
Segmentation SEO For eCommerce Website: How to Skyrocket Your Rankings
Data analytics plays a crucial role in SEO, especially for eCommerce businesses with a vast number of site pages. For eCommerce, a generic SEO strategy may work but will not be as impactful and profitable as a well-thought-out “divide and conquer” SEO strategy. In other words, we’re talking about a segmentation SEO strategy. With segmentation, […]
Extracting SEO Insights with Google Search Console
Google Search Console is a free tool that is given by Google to help SEOs measure and optimize. But, if you have a Data Scientist’s perspective, you will shortly notice that Google Search Console only gives the basic data without processing the SEO Insights and data-driven SEO Approach. Using query refinement, device, URL, and time […]
JetOctopus in 2020
It was a fruitful, very dynamic and eventful 2020 for JetOctopus. Yes, it is not a common start when talking about 2020 as it usually starts with a “dramatically tough year… COVID… pandemic…crisis, etc. Yes, it’s all true but I want to talk about another side of 2020 for JetOctopus. It was a great adventure […]
Importance of Ranking Signal Consolidation, Web Entity Hierarchy and Clean URL Structure for Better Communication with Search Engines
In this SEO Case Study, with the help of SEO Theories, Practices, and Concepts, we will explain how a simple URL structure, a clear and logical Site Hierarchy including Faceted Navigations and Filter Structure, and Technical SEO can create 296% Organic Traffic Growth concretely with an example of Health Products Brand’s SEO Project. This SEO […]
How to find lost keywords that used to bring traffic
You probably have the keywords that brought you a large amount of traffic some time ago. But, for some reason, the very same keywords might not bring you as much traffic today as they used to. One of the reasons is that the TOP-sale period for them has ended (like Black Friday, for example). The […]
How to connect Google Search Console with JetOctopus
The data you receive from Google Search Console allows you to see website performance in SERPs, define your weak pages, and optimize them more effectively. But GSC integration with JetOctopus allows you a lot more possibilities! You can see the dynamics of your website performance, the dynamics of impressions, clicks, positions, and CTR for specific groups […]
Thin pages. URLs with low text/HTML ratio. How and Why to detect them?
Search engines are not humans, and in order to understand whether the content on the page is valuable or not, they use algorithms. Pages with low textual volume and thin pages are usually considered by search engines as low-quality ones, unable to satisfy user intent. Thus, for the sake of not losing website authority in […]
How to find empty/duplicate/long titles and meta descriptions
Search engines are extremely strict and straight when it comes to duplications in titles and meta descriptions. And allowing them to happen on your website – is definitely missing an optimization opportunity. How to find duplicate titles: Duplicated titles are easy to find using the JetOctopus tool. Follow these steps: 1. Open Crawl – HTML […]
How to find slow and heavy pages
Slow and heavy pages make a negative effect on how users and search bots perceive your website. So having this type of pages may cost you both ranking and conversions. Read below a quick instruction on how to detect heavy pages and slow pages in several clicks and just a few seconds. At the bottom […]
How to create a new crawl
Basic crawl settings: Advanced crawl settings: Updated information: How to configure a crawl of your website Basic crawl settings: 1. Project creation You can crawl a whole website or pick up a particular segment for technical analysis. If you scan your website partially, we recommend giving a clear name for each segment. The name you […]
Top-Down Approach For In-depth SEO Analysis
Technical SEO analysis allows us to see the website`s performance and detect the main technical issues which prevent your website from high positions in SERP. And usually, tools for tech SEO audit provide SEOs with endless lists of URLs, that require additional bulky actions with Excel sheets to sort all out by issues before one […]
Compare crawls at JetOctopus
It’s often difficult for SEOs to monitor whether experiments that you`ve tried on the website have worked out or didn’t have any positive impact on Tech SEO criteria. Here is why we suggest using the Compare Crawl option and see all the changes in dynamics by any crawl report you need: In our short video-guide, […]
Ahrefs integration with JetOctopus
Backlinks play a significant role in the SEO of the website. Quality backlinks increase your site’s credibility from the search bot`s perspective and drive more organic traffic. That is why adding backlinks quick-check to your Tech SEO routine will reveal even more SEO opportunities and problems. – But SEOs already have a bunch of reports […]
JetOctopus Logs. A big picture of bot’s dynamics.
Pick up any period that you need and dive deep in log file analysis, because it’s just the beginning – watch this short video!
How Googlebot almost killed an e-commerce website with extreme crawling
Today there are a lot of SEOs who have already realized that the indexability of a website has a crucial impact on organic traffic increase. Those guys are doing their best to optimize the crawl budget and get really excited when Googlebot visits rate increases. But this case talks the opposite. Introduction Our client is […]
Setup SEO log files manually for 1 minute
In one of our previous articles, we’ve described 3 ways of log file integration with JetOctopus, which require a little bit of attention from the support team. It may only take a few minutes, but if you already have a log file at hand you can integrate it into JetOctopus even faster. Meet the new […]
Custom Extraction. How to extract any info from a webpage
Crawl report gives us a general understanding of the technical state of the website. However, with the Custom Extraction option, you can add more parameters to scrape from the HTML of the page and make your crawling report more complex and filled according to your needs. For example, an e-commerce website might need to have […]
Segmentation. An exhaustive webinar about data merge
SEOs get the data about their websites from different sources, like Crawl data, Log files, Google Search Console, Google Analytics, Ahrefs backlinks, and many others. They all disclose the state of the website from different angles, each being vital for the SEO process, but giving a flat picture rather than a complete story. What they […]
Server Log Analysis – interview with Serge Bezborodov, CTO of JetOctopus
Find out how to get the most use out of Log files analysis merged with crawl data, data from GSC, and Google analytics. In this webinar Craig Campbell, SEO trainer & Consultant at Craig Campbell SEO and Serge Bezborodov, CTO of JetOctopus discuss crucial questions in the SEO world. You will find out: Timestamps 00:09 […]